5 Best AI Video Ads: Ecommerce Examples & Ideas 2025

Are your e-commerce video ads struggling to capture attention and drive sales?

A huge 93% of marketers say video marketing delivers a positive ROI, the highest level reported to date.

Yet, many brands still miss out by not using video ads to their full potential.

This guide breaks down the best ecommerce video ads, explaining why they work and what to include in each, so your brand can achieve better results.

Let’s get started!

Key takeaways

• Video ads boost conversions and trust.

Shoppers are 3.6× more likely to buy after watching, and authentic demos reduce returns by setting clear expectations.

• AI cuts costs and production time.

Brands like Microsoft have demonstrated that AI ads can be created 90% cheaper and faster, making them accessible to smaller businesses as well.

• Creative formats grab attention.

Lifestyle, meme-style, and storytelling ads keep viewers engaged and help brands stand out in busy feeds.

• Personalized content performs better.

Tailoring ads to customer segments makes them more relevant and increases engagement.

• Solara AI scales video ads for you.

It creates product demos, UGC-style clips, and full campaigns automatically, replacing the need for costly agencies.

What are ecommerce video ads?

Ecommerce video ads are short promotional videos that online retailers use to showcase products and drive sales.

Instead of relying solely on photos or lengthy descriptions, videos offer shoppers a realistic view of how an item looks, functions, and fits.

This helps close the gap between online shopping and the in-store experience.

✅ Why they matter:

• Bring products to life: Videos show movement, texture, and real use in ways photos can’t.

• Capture attention quickly: Short clips stand out in busy feeds and hold attention longer.

• Build trust: Seeing a product in action sets clear expectations and reduces the likelihood of returns.

• Boost sales: Videos highlight benefits fast and often influence buying decisions.

5 Creative AI video ads to spark ideas

1. Microsoft’s AI-generated Ad for Surface Pro/Laptop

🎥 Video type:

A mix of product demonstration and lifestyle storytelling, with quick-cut visuals of the devices in action.

What makes it unique is that parts of the video were generated with AI tools, blended seamlessly with real footage.

✨ Why it stands out:

Almost no one noticed the AI elements for three months after release.

The combination of quick cuts, polished transitions, and subtle AI-generated visuals made the ad look natural and professional.

💡 Why it works:

• Saved 90% of the time and cost compared to a traditional shoot.

• Used AI for storyboards, scripts, and supporting visuals, freeing creatives to focus on editing.

• Kept attention on the product benefits, not the production method, which is the true sign of success.

📌 Takeaway for e-commerce brands:

Even small businesses can borrow this playbook: use AI tools to generate background shots, quick visuals, or multiple creative variations.

2. Coign credit card fully AI-generated commercial

🎥 Video type:

A testimonial-style promotional ad featuring AI-generated people describing how they plan to “spend right today.”

The entire 30-second spot was produced using an AI tool, making it one of the first fully AI-generated national TV ads in the financial services industry.

✨ Why it stands out:

It took just half a day to create and cost less than 1% of what a traditional shoot would typically require, which includes actors, sets, and multiple takes.

The fact that it’s airing on national TV (Fox News, X, Facebook, and Truth Social) makes it a milestone moment in mainstream advertising.

📌 Takeaway for e-commerce brands

Fully AI-generated ads are no longer theoretical, as they’re already on television.

For smaller businesses, this shows that you can create polished, scalable campaigns at a fraction of the cost, as long as the script and branding are strong.

3. Kalshi NBA Finals AI-Generated Spot

🎥 Video type:

A meme-style, fast-cut ad filled with surreal AI-generated scenarios, from a farmer lounging in a pool of eggs to a bride fleeing police on a golf cart.

In just 30 seconds, it races through bizarre characters making predictions about the NBA Finals.

✨ Why it stands out:

The tone is deliberately chaotic and over-the-top, blending internet meme culture with a commercial format.

It premiered during Game 3 of the NBA Finals on YouTube TV and quickly went viral online, garnering over 3 million views on X in just one week.

The ad’s randomness not only grabbed attention but also fueled conversation about the future of AI in advertising.

📌 Takeaway for e-commerce brands:

AI ads don’t have to mimic traditional commercials.

By experimenting with humor, absurdity, or internet trends, brands can stand out in crowded feeds.

Quick, eye-catching cuts and playful scenarios keep viewers watching and talking.

4. Nike’s “Never done evolving” feat Serena Williams

🎥 Video type:

An AI-driven simulation ad that recreated a virtual tennis match between Serena Williams in 1999 and her 2017 self.

This eight-minute spot combined sports data, machine learning, and immersive storytelling to celebrate Nike’s 50th anniversary and Serena’s legendary career.

✨ Why it stands out:

Nike went beyond a traditional tribute by utilizing 130,000 AI-simulated games to model Serena’s evolution over the past two decades.

The campaign was part data science, part creative storytelling, blending nostalgia with innovation.

It became one of Nike’s most-watched organic campaigns, generating over 12 million impressions and smashing records on YouTube.

📌 Takeaway for e-commerce brands:

You don’t need Nike’s scale to use this approach, but rather, the lesson is to combine AI with strong storytelling.

Let AI handle the simulations, visualizations, or variations, while your brand provides the human narrative that gives the ad emotional weight.

5. The Pisanos: Porsche spec ad

🎥 Video type:

A cinematic spec commercial created entirely with AI, showing a Porsche driving through stunning landscapes, paired with a tongue-in-cheek behind-the-scenes video that also used AI to simulate a film crew at work.

✨ Why it stands out:

Filmmaker László Gaál produced the entire project without a real car, set, or production team, using AI.

In just 16 days, he generated dozens of short clips, stitched them into a coherent ad, and even added a BTS film to reinforce the illusion of a big-budget shoot.

📌 Takeaway for e-commerce brands:

Even if you don’t have Porsche-level budgets, AI tools let you pre-visualize ideas, test creative directions, and produce polished ads quickly.

Hybrid approaches (AI-generated scenes plus real product shots) can reduce costs while keeping campaigns visually stunning.

The key benefits of using video ads in ecommerce

Video ads offer a range of benefits that make them one of the most effective tools in e-commerce today, including:

• Higher conversion rates: Product videos can increase conversions by 34%, and Amazon reports that shoppers are 3.6 times more likely to purchase after watching.

• Larger average order value: Videos encourage upsells and cross-sells. BarkBox saw a 595% sales increase and 400% ROAS, promoting its dog beds with video.

• Stronger trust and credibility: 87% of consumers say video quality impacts trust. Authentic demos and testimonials reassure shoppers about the accuracy of the product.

• Higher engagement than static content: Video posts generate 1,200% more shares than text and images, and short clips under a minute retain an 82% watch rate.

• Better click-through rates: On Amazon, video ads achieve a 7.5× higher CTR than display ads, driving more traffic per dollar spent.

• Clearer product understanding: 72% of consumers prefer video over text for learning about products, as it quickly shows size, features, and use cases.

• Improved retention and recall: Video ads can double brand recall, combining visuals and sound to leave a stronger impression.

• Fewer returns and better expectations: Realistic demos, 360° views, and try-ons set clear expectations, which lowers return rates.

• Competitive edge in 2025: 98% of shoppers watch explainer videos, and 87% say they were convinced to buy after watching.

Popular ecommerce video types for ads

E-commerce brands utilize a range of video formats to engage customers, and each type serves a distinct purpose in the buyer's journey.

Below are the most popular video ad styles, along with their roles and impacts:

1. Product demonstration videos

Product demos are clear, focused videos that demonstrate how a product works in real-life scenarios.

They highlight features, functionality, and benefits in a way that static images or text cannot. 

Often found on product pages or as ad creatives, they replicate the in-store experience, giving shoppers confidence before making a purchase.

📌 What to include:

• A full view of the product from multiple angles.

• Key features explained or highlighted in use.

• Realistic usage scenarios (not overly staged).

• Clear demonstration of size, fit, or scale.

2. Lifestyle videos

Lifestyle videos go beyond features and show the product in a real or aspirational context. 

They connect the product to emotions, identity, or lifestyle, letting shoppers imagine themselves using it.

These are often cinematic or styled to reflect a brand’s tone.

📌 What to include:

• People use the product naturally in everyday settings.

• Strong visuals that reflect brand identity (colors, mood, setting).

• Music or narration that creates an emotional connection.

• Short, fast cuts for social platforms (under one minute).

3. Explainer videos

Explainer videos are concise clips that break down what a product or service is and why someone needs it.

They are especially valuable for new or complex products that require context.

Usually short (60–90 seconds), they can combine narration, graphics, or animations to present a clear problem-solution narrative.

📌 What to include:

• A clear definition of the problem customers face.

• The product is the solution (demonstrated or illustrated).

• Simple language and visuals that make concepts easy to grasp.

• A call to action at the end.

4. Unboxing videos

Unboxing videos capture the excitement of receiving and opening a new product.

They showcase the packaging, presentation, and first impressions, providing potential customers with a transparent view of what they can expect.

Once a user-driven trend, unboxing has evolved into a brand-led ad format.

📌 What to include:

• Full unwrapping of the packaging.

• Close-ups of included items or accessories.

• Honest first impressions (tone should feel natural).

• A quick demo of powering on or setting up the product.

5. Product comparison videos

Comparison videos put two or more products side by side to highlight differences in features, performance, or value.

They appeal to research-driven shoppers who are weighing their options before purchase.

📌 What to include:

• A fair introduction of each product being compared.

• Clear, measurable points of comparison (price, features, performance).

• Visual demonstrations of differences in action.

• A balanced conclusion that guides viewers toward the stronger choice.

6. Customer testimonial videos

Testimonial videos feature real customers (or sometimes brand-approved actors) sharing personal stories of using the product.

They function like reviews in video form, adding authenticity and relatability to the content.

📌 What to include:

• Genuine customers speaking naturally, not scripted.

• Specific outcomes or results (numbers, improvements, timelines).

• Before-and-after visuals, if possible.

• A closing line about overall satisfaction.

7. How-to and tutorial videos

Tutorials are instructional videos that teach viewers how to use a product step-by-step.

They often add extra value, such as recipes, styling tips, or hacks.

They double as both educational content and subtle advertising.

📌 What to include:

• Step-by-step instructions (simple and clear).

• Demonstrations of the product in real use.

• Additional tips or “pro” advice to add value.

• A completed result to reward viewers for watching.

Tips to boost engagement with ecommerce video ads

1. Scale up content production with AI

Producing a steady stream of videos keeps your brand visible, but doing it manually takes time and resources.

AI video generators enable the creation of polished ads at scale by transforming product images, URLs, and descriptions into high-quality videos.

🚀 How it’s done:

• Use AI-driven video creators to batch-produce ads from product URLs.

• Set up automated updates so videos adjust when stock or pricing changes.

💡 Pro tip

Solara AI utilizes generative AI to effortlessly craft branded posts, videos, and visuals that are perfectly aligned with your style.

You receive a refined flow of high-quality content without having to invest countless hours in its creation yourself.

2. Personalize video content to each segment

Audiences respond best to content that feels relevant to them.

AI enables you to create various ad variations that highlight specific features for different age groups, interests, or purchase histories.

🚀 How it’s done:

• Utilize AI analytics to segment customers based on demographics or behavior.

• Generate tailored video variations for each segment.

💡 Pro tip

Solara AI’s engagement manager instantly responds to comments and DMs, intelligently detecting buying signals and keeping conversations flowing.

This ensures no lead goes cold while providing followers with a seamless, premium human-like experience.

3. Use AI avatars and voiceovers to humanize ads

Not every brand can hire actors or voice talent.

AI avatars and voices provide realistic, relatable presenters who deliver messages with eye contact, emotion, and tone.

🚀 How it’s done:

• Select avatars that reflect your audience’s age, style, or culture.

• Utilize lifelike AI voiceovers to narrate scripts with natural fluency.

4. Optimize for silent viewing with AI captions

Many users watch on mute while scrolling social feeds, so captions and on-screen text ensure your message is clear even without sound.

🚀 How it’s done:

• Generate accurate captions automatically with AI tools.

• Highlight key benefits or calls to action with text overlays.

5. Use predictive targeting and scheduling with AI

Even the best video fails if it reaches the wrong audience or plays at the wrong time.

AI platforms optimize delivery by predicting when and where ads will perform best.

🚀 How it’s done:

• Feed AI platforms with audience signals like retargeting lists or lookalike audiences.

• Let AI optimize delivery times based on activity patterns.

💡 Pro tip

Solara AI scans audience data to find the best channels and posting times for your brand.

It then creates a weekly content calendar with posts, visuals, and captions tailored to your audience.

You can let it auto-publish or review everything first for full control.

Meet Solara AI: The future of video ads for ecommerce brands

Most AI marketing tools still need constant prompts and daily oversight.

They can assist with tasks, but they rarely develop comprehensive campaigns that effectively drive sales.

Solara AI is different, as it functions like a full-service AI marketing agency built for e-commerce brands, planning, creating, and optimizing ads independently.

No technical skills or long hours are required.

Solara learns your brand voice, produces content that aligns with your products, and evolves with every campaign.

Here’s what makes it stand out:

• Thinks and acts like a real team: Researches your audience, plans ad campaigns, and adapts strategy in real time.

• Content that sells: Automatically produces product demos, UGC-style clips, and full short-form commercials tailored for ecommerce.

• Smarter ad management: Launches campaigns, reallocates budgets, and boosts ROI by tracking performance continuously.

• Flexible control: Use Autopilot for hands-off execution or Co-pilot if you prefer to approve changes first.

• Cost-effective growth: Replaces a $2,500+ per month agency with an AI team that creates and manages ads around the clock.

The result is a true e-commerce marketing partner, one that doesn’t just follow instructions but actively works to increase sales.

Want to see why video ads are key to reaching ecommerce shoppers?

Try Solara today and discover AI-powered ad creation built for ecommerce.