How to Create AI Avatar Video [Step-by-Step Guide]

Video production used to imply cameras, lights, and long cuts. Anyone can now create a talking presenter using just a laptop. AI avatar videos are realistic and sound authentic, and scripts can be turned into complete videos in minutes.

They save time and reduce expenses, which is why brands use them to showcase their products, provide explanations, and offer online courses. A small business can now produce the type of video that previously required a crew. Wyzowl surveyed marketers and found that 51% were already using AI to create videos, with the most popular reasons being faster production and consistency in quality.

This guide will cover the process of creating an AI avatar video. You’ll learn how to structure your script, choose an avatar, and make it all work together so that your video doesn't seem like a robot.

What is an AI Avatar Video?

An AI avatar video features a digital presenter created by artificial intelligence. The avatar can look and sound like a real person, speaking any script you provide. Some platforms let you choose from ready-made presenters, while others allow you to build one from your own photo and voice sample.

These videos are used for marketing, training, tutorials, and product explainers. Instead of filming, you type your script, pick an avatar, and let the software create the footage. It’s faster, cheaper, and easier to update when your message changes.

For example, a small retailer might upload product details and have an avatar present them as short form videos for Instagram or other social media platforms. The result appears professional, without requiring a camera or editing skills.

4 Types of AI Avatar Videos and When to Use Them

AI avatar videos can take several forms, each serving a different purpose. Knowing which one fits your goal helps you get the most out of the tool and your content.

1. Talking Presenter Videos

Talking presenter videos are the most common style. It shows a digital presenter speaking your script directly to the viewer. It works well for introductions, announcements, and educational content where you need a clear and personal tone. Businesses often use it for onboarding, welcome messages, and explainer videos because it feels like someone is speaking straight to the audience.

2. Product or Demo Videos

Product or demo videos combine an avatar with product footage or screen recordings. The avatar explains features or guides users through a process while the visuals reinforce the message. This format is ideal for e-commerce, SaaS demos, or marketing campaigns that need to highlight features without hiring a presenter.

3. Training and Learning Videos

Companies and educators use this type to maintain consistency across lessons or internal communications. Once you create an avatar that matches your brand’s tone, it can deliver training modules, HR updates, or tutorials without reshooting or editing each time. It saves time while keeping delivery professional.

4. Social Media Clips

Social media clips are short, vertical videos built for platforms like Instagram, TikTok, and YouTube Shorts. These are designed to grab attention quickly, often featuring fast cuts, subtitles, and upbeat pacing. Use them when you want to share quick updates, promote offers, or keep your feed active without constant filming.

Each format has a place. The right one depends on what you’re saying and who you’re speaking to. A campaign might need several types working together: a talking presenter for the full story, a few social clips for reach, and a demo for proof.

7 Steps for Creating an AI Avatar Video

AI avatar video creation is simpler than most people think. The process takes a few clear steps, and once you’ve done it once, it becomes second nature. Here’s a step-by-step guide to transforming a blank script into a polished presenter video.

Step 1: Choose a Reliable Platform

Pick an AI video tool that fits your goals. Most platforms let you either use a pre-made avatar or create your own from a few uploaded photos. Look for one that offers realistic motion, clear audio, and easy export options.

Start with Solara AI because it goes beyond basic avatar creation. Solara learns your tone, visuals, and brand personality to build an avatar that looks and sounds like you. It helps you create videos that feel authentic, not computer-made, and makes it simple to use them across your campaigns.

Other options like Synthesia, HeyGen, and Elai.io also help you build digital presenters, but before you choose one, think about what you really need from the process.

Here are a few things to keep in mind when picking your tool:

• Ease of setup: Some platforms can build an avatar in minutes, while others need a short video or extra footage.

• Voice and movement quality: Choose one that produces smooth gestures and voices that sound natural.

• Editing flexibility: Check if you can adjust scenes, change settings, or add visuals without too much stress.

• Brand consistency: Look for tools that let you match your brand’s tone, style, and overall feel.

• Ownership rights: Make sure you can use your avatar freely in all your ads and campaigns.

Step 2: Write Your Script

A good script makes all the difference. Keep it short, conversational, and easy to follow.

Here’s how to do it well:

• Keep sentences short: Write one idea per line so it’s easy to say and understand. Example: instead of “Our new formula hydrates deeply while protecting from UV damage,” say “Our new formula keeps your skin soft and protected all day.”

• Use natural phrasing: Write how you speak. Replace formal lines with friendly ones. For example, “We’re changing how skincare feels” sounds more natural than “We are revolutionizing skincare.”

• Read it aloud: Reading your script out loud helps you spot awkward phrases or long sentences. If you stumble, simplify it.

• Avoid jargon: Use simple words that anyone can follow. Instead of “Our proprietary formula utilizes hyaluronic acid,” say “Our formula uses hyaluronic acid to keep your skin hydrated.”

• Match the tone: Think about who you’re talking to. Keep it upbeat for ads, calm for tutorials, and clear for explainers.

Example of a short, strong script:

“Meet GlowSkin. The moisturizer that lasts all day. No dry spots, no sticky feel. Just smooth, healthy skin you’ll love.”

Need help writing your script? Try this ChatGPT prompt:

“Write a 30-second video ad script for [product name]. Keep it conversational and end with a call to action.”

Pro Tip:

Solara AI can write and test ad scripts automatically. It studies your brand voice, target audience, and campaign goals to generate natural scripts that convert.

Step 3: Pick Your Avatar and Voice

Choose a presenter who suits your brand tone and audience. Some tools let you build a custom avatar using your own selfie and voice sample. If you’re going for a neutral look, stock avatars are fine for explainer or product videos. For personal brands, a digital twin of yourself feels more authentic.

Here’s how Solara makes that easier:

• Custom avatar creation: Upload a clear photo and short voice sample. Solara builds a digital version of you that looks and sounds natural, ready to use in any video.

• Automatic voice matching: Solara studies your tone and pacing, then adjusts your avatar’s speech so it feels smooth and human.

• Flexible style options: You can switch between formal, conversational, or upbeat tones depending on your video type.

• Ready-made avatars: If you prefer not to use your own image, Solara’s pre-built avatars offer clean, professional looks that fit most content styles.

• Consistency across content: Once your avatar is set up, Solara keeps your voice, gestures, and expressions consistent in every video so your brand always feels familiar.

Step 4: Add Visuals and Background Elements

Upload your logo, images, or clips that support your message. Keep backgrounds clean and well-lit. If the focus is on the avatar, avoid too many visual distractions. A subtle branded colour or gradient often looks best.

Step 5: Adjust Tone and Pacing

Once the script and visuals are ready, fine-tune the delivery. Most platforms allow you to control speed, emotion, and inflection. Play with these settings until the delivery feels natural. A slight pause before key points often makes the avatar sound more human.

Step 6: Preview and Edit

Watch the preview before exporting. Check lip-sync accuracy, pronunciation, and transitions. Small edits go a long way in improving flow. Re-run the preview after changes until it feels polished.

Step 7: Export and Share

Download your finished video in HD or vertical format, depending on where you’ll post it. Some platforms, like Solara AI, include built-in publishing and scheduling tools so you can post directly to your website or social media accounts.

Tips To Make Your AI Avatar Videos Look Natural

AI avatars have come a long way, but the difference between a decent video and a convincing one usually comes down to a few small details.

Keep Your Sentences Short

Long sentences make avatars sound stiff. Write like you speak. Break complex ideas into shorter statements and keep each line to a single thought.

Use Punctuation For Pacing

A comma or full stop adds a natural pause that helps the delivery sound more human. It also improves clarity when the viewer reads along with subtitle.

Watch Body Language And Framing

Keep the avatar centred and visible from the chest up. Avoid busy backgrounds or fast motion behind the presenter. A clean frame helps the audience focus on what’s being said.

Add Subtle Movement Or Text

Small touches like light motion, captions, or soft background music keep the video dynamic without distracting from the message.

5 Best AI Tools for Creating Avatar Videos in 2025

There are several strong options for creating AI avatar videos, each designed for different needs. Some focus on education or training, others on marketing and short-form content. The right one depends on how much control and realism you want.

Solara AI goes beyond production. Once your videos are ready, Solara helps you share them, schedule posts, manage engagement, and track performance. It turns finished clips into complete campaigns that grow your brand with good marketing strategies and less effort.

Solara AI: The Next Step After Video Creation

Creating an AI avatar video is only the start. What matters next is how you share it, track it, and use it to grow your brand. Solara AI helps you do all of that in one place.

Solara isn’t another video editor. It’s a complete AI marketing agency that takes your finished videos and turns them into working campaigns. Upload your clips, and Solara plans when to post them, writes captions that match your tone, and manages audience engagement automatically.

Here’s what it does:

• Turns videos into ads: Solara takes your clips and adapts them for Meta, TikTok, and Google Ads with custom formats and calls to action.

• Optimises posting times: It studies engagement data to decide when each video should go live for the best reach and response.

• Writes platform-specific captions: Captions are created to match your tone, product, and platform style, keeping content authentic.

• Tracks every view and click: You can see how each video performs, from watch time to conversions, all inside one dashboard.

• Improves results over time: Solara’s Growth Analyzer identifies which videos drive the most engagement and adjusts future campaigns automatically.

• Connects your videos to your website: Each campaign links back to your SEO-ready pages, helping convert viewers into paying customers.

• Follows up on leads: The built-in AI voice secretary contacts prospects who engage with your video ads, booking calls or sending follow-ups.

Try Solara AI today and see how easily your videos can become campaigns that grow your business.

FAQs

Can I Use My Own Face in an AI Avatar Video?

Yes. Many AI video tools let you upload a few photos to generate a custom avatar that looks like you. Some also allow voice cloning for a complete match, though this feature may require consent verification or a premium plan.

Are AI Avatar Videos Suitable For Social Media Ads?

They work well for social campaigns, especially short reels or story ads. The key is to keep them concise and conversational. A lifelike avatar can increase watch time and trust when compared with plain animation or text-heavy posts.

How Long Does it Take to Make an AI Avatar Video?

Once your script and visuals are ready, most videos take between five and fifteen minutes to generate. Longer videos or custom avatars may take more time, especially if you’re rendering in high definition.

Do I Need Video Editing Skills to use AI Avatar Tools?

No. Most platforms are built for non-editors. You type your script, select an avatar, and the software handles lighting, framing, and voice delivery automatically. You can still make small adjustments before exporting.