10 Best Hootsuite Alternatives for Smarter Social Media Management in 2025

Managing social media marketing is demanding enough without using platforms that slow you down.

Many tools promise to make social management easier, but they often overcomplicate workflows, deliver clunky experiences, and make it harder to stay consistent across channels.

That is why more marketers are exploring alternatives to Hootsuite, looking for platforms that are simpler, faster, and built to improve results without the extra hassle.

If that sounds familiar, we have already researched it for you.

Here are the 10 best Hootsuite alternatives for smarter social media marketing in 2025.

Why marketers look for Hootsuite alternatives

Hootsuite is one of the most well-known social media management platforms, giving teams the ability to schedule posts, track engagement, and monitor brand conversations across multiple networks in one place.

But for some users, the experience isn’t as seamless as they’d like.

A G2 reviewer shared that while Hootsuite’s analytics and brand awareness reporting are strong, their overall experience over a three-year contract was disappointing.

Promised features never fully materialized, and recurring issues, like accounts disconnecting without warning, disrupted posting schedules.

Attempts to get help often led to delays or unclear answers, making it harder to deliver timely content for clients.

For marketers and business owners seeking a modern, intuitive interface and streamlined workflows without the extra cost, exploring Hootsuite alternatives can lead to smarter, faster social media management.

Key features

Some of Hootsuite’s key features include:

• Content scheduling and publishing: Create, schedule, and publish posts to multiple social networks from one dashboard.

• Social listening and monitoring: Track brand mentions, hashtags, and trends in real time. Summarize sentiment and insights using AI tools.

• Analytics and reporting: Access performance reports for posts, engagement, audience growth, and campaigns. Compare results against industry benchmarks.

• AI content assistance (OwlyGPT): Generate captions, ideas, hashtags, and draft posts using AI based on current social trends.

• Ad campaign management: Manage paid and organic social campaigns together, with tools to boost top-performing posts automatically.

Pros & cons

🟢 Comprehensive dashboard for scheduling, listening, analytics, and content creation.

🟢 Strong social listening and competitive analysis features.

🔴 AI-generated content can sometimes miss platform-specific tone or formatting.

🔴 Interface complexity and learning curve for new users.

Pricing

Hootsuite offers monthly and annual plans starting at $99 per user/month, with advanced features, team workflows, and enterprise-scale options available at higher tiers.

10 best Hootsuite alternatives for smarter social media marketing

1. Solara AI

Solara AI is an automated AI marketing agency that operates like a complete marketing team. 

It plans and executes campaigns, manages ads, creates and adapts content, and engages with audiences without constant input from the user.

You can let Solara operate on full autopilot for hands-off marketing or choose co-pilot mode to review and approve key decisions.

Over time, it learns the details of your business, monitors market shifts daily, and adapts strategies for consistent, measurable results.

From creating custom avatar videos that replicate you as the perfect presenter to running sponsored campaigns with real-time budget reallocation, Solara handles it all.

It also updates content based on current trends, delivering the capabilities of a high-end marketing agency at a fraction of the cost.

Key features

Some of our key features include:

• Effortless brand onboarding: Solara analyses your goals, audience, competitors, and brand style from a few questions and online research.

• Custom avatar videos: Creates an exact digital replica of you as the presenter for a personal and authentic brand voice.

• Commercial-level and UGC video production: Produces high-quality ads, branded content, and user-generated style videos without filming or prompts.

• Sponsored campaign management: Plans, launches, and manages paid campaigns across platforms with continuous optimization.

• Full automation with co-pilot option: Operates entirely on autopilot or allows approval before making changes such as budget shifts or creative swaps.

• Real-time budget optimization: Reallocates ad spend daily based on performance metrics such as cost per impression or engagement rates.

• Trend-adaptive content: Updates planned content in real time to match emerging topics for higher engagement.

• 24/7 audience engagement: Responds to comments, nurtures leads, and detects buying signals across platforms.

• Self-improving performance loop: Continuously refines campaigns to maximize ROI over time.

Pros & Cons

🟢 Fully autonomous AI that replicates a complete marketing agency.

🟢 Creates a lifelike presenter version of the business owner.

🟢 Combines content creation, ads, and engagement in one system.

🔴 Highly automated, so some may prefer co-pilot mode for more control.

Solara Pricing

Plans start at $69/month, with higher tiers offering advanced video capabilities, larger ad budgets, and enhanced trend tracking.

2. StoryChief

StoryChief is a content marketing platform that helps teams plan, create, and publish content across multiple channels from one place.

It also includes tools for collaboration, SEO optimization, and performance tracking.

Key features

Some of StoryChief’s key features include:

• Multi-channel publishing: Post to blogs, social media, and email from one interface.

• Collaboration tools: Real-time editing, feedback, and approval workflows.

• SEO optimization: Keyword suggestions, readability checks, and tips to boost rankings.

Pros & Cons

🟢 Streamlined teamwork and workflow automation.

🟢 Broad integrations and multi-channel reach.

🔴 Steep learning curve for beginners.

🔴 Limited customization and occasional integration issues.

StoryChief Pricing

Free plan available; paid plans start at $59 per user/month, with custom pricing for agencies and enterprises.

3. Agorapulse

Agorapulse is a social media management platform that streamlines publishing, engagement, and reporting.

It helps teams manage multiple accounts, track performance, and collaborate efficiently.

Key features

• Social inbox: Manage all comments, messages, and mentions in one feed with filtering, moderation, and team tools.

• Publishing and scheduling: Visual calendar, drag-and-drop scheduling, multi-account posting, and content queues.

• Social media ROI tracking: Connects social activity to sales, leads, and website traffic via Google Analytics and GA4.

Pros & Cons

🟢 All-in-one platform for publishing, engagement, analytics, and ROI tracking.

🟢 Strong collaboration tools with task assignments and shared calendars.

🔴 Limited direct resharing without Chrome extension.

🔴 Higher pricing for smaller businesses.

Agorapulse Pricing

Agorapulse pricing starts at $79 per user/month for Standard, with Professional, Advanced, and Custom plans offering more collaboration, automation, and reporting features.

4. ContentStudio

ContentStudio is a social media management platform for planning, creating, scheduling, and analyzing content across multiple channels.

It offers AI-powered post creation, collaborative calendars, and detailed analytics.

Key features

• Multi-channel publishing and scheduling: Manage, schedule, and publish content across social networks, blogs, and other platforms with a visual calendar, recurring posts, and drip-feed options.

• Content discovery and smart suggestions: Find trending content using keyword, domain, and advanced filters, with smart keyword suggestions for topic expansion.

• SEO and content optimization tools: Real-time SEO scoring and on-page optimization guidance while creating content.

Pros & Cons

🟢 All-in-one platform for content, SEO, collaboration, and analytics.

🟢 Advanced filtering, multilingual support, and drip-feed scheduling.

🔴 Can be complex for new users.

🔴 SEO tools are less advanced than specialized software.

ContentStudio Pricing

ContentStudio pricing starts at $19/month for Standard, with Advanced at $49/month and Agency Unlimited at $99/month, offering more accounts, collaboration tools, and white-label features.

5. SocialBee

SocialBee is an AI-powered social media management platform for creating, scheduling, and analyzing content across multiple channels.

It offers AI-generated posts, publishing queues, collaboration tools, and performance reporting.

Key features

• Visual content calendar: Plan and organize your social media strategy with an intuitive, adjustable scheduling view.

• AI-powered social media assistant: Copilot AI creates a tailored strategy, suggests content ideas, captions, posting times, and schedules.

• Multi-platform support and universal posting: Publish across major networks with customization for each, plus posting to non-integrated platforms via Universal Posting.

Pros & Cons

🟢 AI assistant for strategy, captions, and image creation.

🟢 Broad platform coverage with customization and media integrations.

🔴 Learning curve for advanced AI and categorization features.

🔴 Social inbox may be less extensive than some competitors.

SocialBee Pricing

SocialBee pricing starts at $24/month for Bootstrap, with Accelerate at $40/month and Pro at $82/month, offering more profiles, users, workspaces, and extended analytics.

6. Oktopost

Oktopost is a social media management platform for B2B marketers that connects social content to business outcomes like leads and revenue.

It offers publishing, analytics, employee advocacy, social listening, and CRM integration.

Key features

• LinkedIn-centric publishing and engagement: Publish diverse post types and manage company page mailboxes, focusing on LinkedIn as a core B2B channel.

• Funnel-focused analytics and ROI tracking: Connect social engagement to pipeline and revenue for clear ROI measurement.

• Social listening and brand monitoring: Track brand mentions, competitor activity, and industry trends in real time.

Pros & Cons

🟢 Built specifically for B2B social media with LinkedIn publishing and funnel analytics.

🟢 Robust analytics and social selling tools with clear ROI tracking.

🔴 Higher pricing and complexity for small businesses.

🔴 Primarily focused on B2B, with limited B2C or influencer marketing features.

Oktopost Pricing

Oktopost uses custom enterprise pricing, so you’ll need to contact their sales team for a quote.

7. Copy.ai

Copy.ai is an AI platform that helps businesses create marketing, sales, and operational content while maintaining brand consistency.

It offers customizable workflows, collaboration tools, and features like Infobase and Brand Voice.

Key features

• AI-powered content creation at scale: Generate high-quality drafts for blogs, social posts, ads, and product descriptions quickly and efficiently.

• Brand Voice and Infobase customization: Train the AI with brand details to ensure consistent tone, style, and messaging.

• SEO-optimized content generation: Create ideas, briefs, and drafts designed to improve search rankings and drive organic traffic.

Pros & Cons

🟢 High-quality content creation at speed and scale.

🟢 Brand customization features for consistent tone and messaging.

🔴 Requires initial setup and training for best results.

🔴 AI-generated drafts often need human refinement.

Copy.ai Pricing

Contact Copy.ai’s sales team for pricing.

8. Creatify.ai

Creatify AI turns product URLs into ready-to-run video ads with AI-generated scripts, avatars, and voiceovers.

It enables fast, scalable ad creation with batch variations and performance optimization.

Key features

• AI-powered video ad creation from product URLs: Instantly generate customized video ads by extracting details and media from a product link, no script writing needed.

• AI avatars for video presenters: Choose pre-built avatars or create custom ones to match your brand.

• Text-to-speech voiceovers in multiple languages: Access voice options in various languages with voice cloning for personalization.

Pros & Cons

🟢 Automates video ad production to save significant time and cost.

🟢 Scales output with personalized avatars and voiceovers for diverse markets.

🔴 Premium features like batch mode and custom avatars are limited to higher-tier plans.

🔴 AI avatars may lack the nuance of human presenters.

Creatify.ai Pricing

Creatify AI offers plans from $19/month to $49/month, with a free tier and custom enterprise pricing available.

9. Writesonic

Writesonic is an AI-powered platform for creating blogs, ads, social posts, and product descriptions in multiple languages.

It offers GPT generation, SEO tools, and an AI chat assistant for faster content creation.

Key features

• AI Article Writer: Generates long-form, SEO-optimized articles up to 5,000 words with structured workflows and GPT.

• AI Search Visibility (GEO): Tracks brand presence in AI-generated answers across major AI platforms and benchmarks against competitors.

• SEO AI Agent and on-page SEO tools: Integrates live data from Ahrefs, Google Analytics, and Search Console for keyword research, optimization, and site audits.

Pros & Cons

🟢 Combines writing, SEO, publishing, and analytics in one platform

🟢 Uses advanced AI models with live keyword and competitor data

🔴 Complex or technical topics may require manual fact-checking

🔴 Initial setup and brand training needed for best results

Writesonic Pricing

Writesonic pricing starts at $39/month for Lite, with higher tiers up to $399/month and custom enterprise plans.

10. FeedHive

FeedHive is an AI-powered social media management platform for creating, scheduling, and analyzing content across multiple channels.

It includes smart scheduling, AI content suggestions, and collaboration tools.

Key features

• AI-powered content creation and scheduling: Creates, schedules, and publishes posts at scale with performance prediction, optimal posting times, and hashtag generation.

• Social inbox for engagement management: Centralizes comments, replies, and mentions for direct interaction across platforms.

• Visual content planning and collaboration: Drag-and-drop calendar with approval workflows and client review options.

Pros & Cons

🟢 AI-driven tools for creation, scheduling, and performance optimization.

🟢 All-in-one platform for publishing, engagement, analytics, and collaboration.

🔴 Fewer integrations than long-established competitors.

🔴 Some specialized needs may require additional tools.

FeedHive Pricing

FeedHive plans start at €19 per month, with higher tiers for brands, businesses, and agencies.

Choosing the best Hootsuite alternative for smarter social media management in 2025

The right Hootsuite alternative depends on your content strategy, team size, and need for automation or advanced analytics.

If you want multi-channel publishing with strong SEO tools, StoryChief and Writesonic combine content creation with optimization features to boost reach.

For teams that prioritize social scheduling and engagement in one place, Agorapulse, FeedHive, and SocialBee offer powerful calendars, inboxes, and collaboration tools.

For B2B brands needing deeper LinkedIn analytics and ROI tracking, Oktopost is a strong choice, while Creatify AI stands out for fast, scalable video ad production.

And if you want trend-driven content with smart automation, ContentStudio and Copy.ai bring AI-powered efficiency to social media marketing.

But if you’re looking for a fully autonomous marketing solution that runs entire campaigns, creates content, manages ads, and engages audiences without constant input, Solara AI delivers it all with hands-off simplicity.

Still stuck juggling tools? Let Solara AI show you a faster way, so try it for free today.