How to Automate UGC Video Production for E-commerce Ads [Comprehensive Guide]

E-commerce no longer runs on polished brand videos but on trust. Shoppers want to see real people using real products, not perfect studio shots. That’s what makes user-generated content (UGC) so powerful. It feels personal, believable, and human.

In fact, 93% of marketers say user-generated content (UGC) performs better than anything created in-house. Shoppers notice the difference too. Campaigns that feature real customer videos drive 29% more conversions than traditional ads.

That’s where automation comes in. It helps you collect, edit, and post UGC videos consistently without spending weeks coordinating creators or handling endless revisions. Instead of waiting for content, you’re publishing a fresh, authentic and ready-to-sell video every week.

Why UGC Videos Work So Well for E-commerce

People connect more with real stories than polished ads. When they see other customers using a product, it feels relatable and honest. That’s what makes UGC videos so powerful for e-commerce.

Here’s why they work:

• They build trust quickly: Shoppers believe other shoppers. A real review or demo carries more weight than any scripted message.

• They boost engagement: UGC videos stop the scroll because they feel natural. They often get higher watch times and more clicks.

• They’re flexible: One clip can be reused for ads, product pages, or social posts across platforms.

• They show proof: Seeing real people use a product gives potential buyers confidence that it does what it claims.

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For many brands, UGC has become the most effective kind of ad because it feels less like marketing and more like a recommendation.

Challenges of Producing UGC Videos Manually

Making UGC videos might sound easy, but once you start, you realize how time-consuming it can be. Finding the right creators and reviewing edits take far more coordination than most teams expect. What seems like a simple idea often turns into a long process that delays campaigns.

Here are the main challenges brands face:

• Finding creators who fit your brand: Not every fan of your product can deliver camera-ready content. Finding people who look authentic on screen and match your audience takes effort and time.

• Keeping quality consistent: Even when you find great creators, lighting, tone, and sound vary from video to video. That inconsistency makes campaigns feel uneven.

• Managing revisions: Asking for small fixes like pronunciation or clarity often takes days. When you multiply that by several creators, the timeline stretches fast.

• Scaling the process: The more videos you produce, the harder it becomes to track deadlines, approvals, and uploads. Manual coordination turns into a full-time job.

• Losing creative momentum: Waiting on edits or delayed submissions can interrupt campaign flow. Momentum matters in marketing, and slow turnaround can cost attention and conversions.

These challenges are why many brands turn to automation. It keeps the process organized, reduces bottlenecks, and helps teams produce high-quality videos faster without losing the real, human touch that makes UGC effective.

Benefits of Automating UGC Video Production for E-commerce

A short video of someone using your product can build more trust than any studio campaign. The challenge is scale. Most e-commerce teams struggle to keep up with how much content platforms need. Automation changes that.

Here’s what e-commerce teams gain when they automate:

• Consistent content flow: Videos move from submission to publishing without delays. Automated systems keep your social channels and ad campaigns active, even when your team is busy.

• Lower production costs: Editing, captioning, and formatting happen automatically, reducing the need for manual work or outsourcing. You save both time and budget while maintaining quality.

• Faster creative testing: Automation lets you produce more videos in less time, giving you room to test different hooks, visuals, and offers. With more data, you can quickly learn what actually drives conversions.

• Steady quality control: Templates and AI-based adjustments ensure each clip stays aligned with your brand look and tone. Every video feels polished yet natural.

• Smarter performance insights: Automated analytics track which UGC clips perform best, so you can refine your strategy without manual data checks. You know what works and where to focus next.

• Stronger conversions and engagement: By pairing automation with authentic content, brands often see measurable lifts in performance. Shopify’s 2024 data showed that stores using automated UGC workflows achieved 32% higher conversions and cut acquisition costs by 28%.

Automation keeps the process moving while your team stays focused on ideas and strategy. It turns content into a system, not a scramble.

How to Set Up an Automated UGC Video Production for E-commerce Ads

Setting up an automated UGC workflow doesn’t mean replacing real creators. It’s about building a system that helps you collect, organize, and publish authentic videos faster and more consistently. When done right, it keeps your content pipeline full while freeing your team from constant back-and-forth.

Here’s how to make it work step by step.

1. Define your goals clearly: Decide what you want from your UGC videos. Are you aiming for more engagement, higher conversions, or lower ad costs? Setting clear goals helps you measure success and focus your automation tools where they matter most.

2. Create a structured content brief: Outline what a good UGC video looks like for your brand. Include tone, length, and style guidelines so creators know what fits your ads. A simple structure keeps quality consistent and helps automation tools recognize the right type of content to prioritize.

3. Collect a lot of authentic videos: Invite customers and creators to submit clips using your products. Use built-in forms, incentives, or hashtags to gather videos automatically from social platforms. Keep the submission process simple so more people participate.

4. Automate your editing and approval workflow: Use a system that handles trimming, captioning, and resizing for each platform without manual effort. Automation ensures every video fits your brand style, saving hours of editing time. 

Pro Tip: Solara AI automates this entire process. It studies your brand tone, products, and audience to generate UGC-style videos automatically. Once approved, Solara schedules them across Meta, TikTok, and Google, tracks engagement, and shifts ad budgets toward the best performers without constant input from your team.

5. Build a consistent posting rhythm: Once videos are ready, plan a steady posting schedule. Consistency matters more than volume. Automated scheduling ensures your ads go live when your audience is most active, keeping your brand visible every day

6. Monitor performance and refine often: Automation gives you real-time data on what’s working. Check engagement, clicks, and conversions regularly. When you spot patterns, adjust your next round of content to match the top performers.

7. Keep improving the process: The best UGC systems evolve with time. Refresh your creative briefs, try new formats, and test different hooks or visuals. Automation takes care of the heavy lifting, so you can stay focused on strategy and creative direction.

Why Solara AI Is the Smartest Way to Automate UGC Video Production

Solara is the first-ever AI marketing agency and it takes the pressure off content creation. Instead of jumping between tools to make, post, and track videos, everything happens in one place. You share your product details, and Solara handles the rest. It creates UGC-style clips, posts them across platforms, and continually improves with each campaign.

What sets Solara apart is how well it learns your brand. The more you use it, the better it understands your tone, your audience, and what drives real results. It feels less like software and more like a creative partner that knows what works for you.

Here’s what Solara does:

• Creates authentic UGC-style videos: Solara builds natural, engaging clips that feel like real customer content while staying true to your brand tone.

• Automates ad campaigns: Once your videos are ready, Solara plans, launches, and manages them across Meta, TikTok, and Google to reach the right audience.

• Write platform-specific captions: Captions are crafted to match your brand voice and fit the tone of each social platform.

• Optimizes posting times: Solara studies engagement patterns and posts your videos when your audience is most active.

• Tracks performance in one dashboard: You can see every view, click, and conversion in real time without switching between tools.

• Learns and improves automatically: With every campaign, Solara refines what works best so your results get stronger over time.

• Connects campaigns to your store: Each video links directly to your website or product pages to turn engagement into sales.

• Simplifies your workflow: All creative, posting, and reporting tasks run smoothly within one connected platform.

Solara gives e-commerce teams a smarter, faster way to produce and manage UGC videos that perform consistently and help brands grow with less effort.

Try Solara AI if you’re ready to simplify your UGC video production.

FAQs

How often should I post UGC videos for my store?

Most brands see the best results when they post UGC a few times a week. It keeps content fresh without overwhelming followers. The key is consistency rather than volume.

Can automation make UGC feel less authentic?

Not if it is used correctly. Automation should help you manage and distribute UGC, not replace the human touch. Tools like Solara help maintain a brand voice while sounding genuine and personal.

Do I still need creators if  I use automation?

Yes. Automation helps scale and manage content, but real people still bring trust and emotion to your videos. The best results come from combining both.

What type of UGC performs best for ads?

Short clips that show the product in real use usually work best. Reviews, quick how-tos, and casual demos often outperform studio-style videos because they feel natural.