10 Sprout Social Alternatives When Social Media Isn't Your Thing

Succeeding with social media marketing in 2025 requires more than just time. You need expertise, creativity, and consistent effort to get noticed.

Many platforms complicate things, drowning you in dashboards and data but leaving you to create your strategy and content.

That's why many businesses are switching from complex tools like Sprout Social to simpler options that create, publish, and manage campaigns more easily.

If you want marketing that feels easy, even if you're not an expert, we've done the work for you.

Here are the 10 best Sprout Social alternatives to explore in 2025.

Let's get started!

Why marketers and business owners are ditching Sprout Social in 2025

Sprout Social is a social media management platform that helps brands schedule posts, track engagement, and analyze performance across multiple channels.

However, many businesses, particularly those without dedicated marketing teams, find the platform clunky and unreliable.

One G2 reviewer summed up their frustration, saying they were “disappointed in the advanced social listening.”

They said the sentiment analyzer was the only helpful feature, and other numbers like "potential impressions" didn't reflect real results.

The reviewer pointed out problems with wrong engagement data, slow reporting on X, and poor performance when watching Reddit.

Sprout Social did basic things like combining feeds and tracking competitor feelings, but it didn't live up to what people expected.

Key features

• Plan and schedule content: Simplifies workflows and collaboration so your brand stays active at the right time and place.

• Engage with customers: Uses AI to craft quick, empathetic responses, helping deliver consistent customer experiences at scale.

• Analyze your performance: Provides analytics that highlight insights, align with business goals, and showcase impact.

Pros & Cons

🟢 Improves customer care and agent experience.

🟢 AI tools boost engagement speed and campaigns.

🔴 High starting price for small teams.

🔴 You might need a demo to understand the advanced features.

Pricing

Sprout Social pricing starts at $199 per seat per month, with higher-tier plans at $299, $399, and custom enterprise options.

10 Best Sprout Social alternatives to try in 2025

1. Solara AI

Solara AI is an automated AI marketing agency built for anyone who wants professional-level marketing without needing to be an expert.

It plans and runs campaigns, manages ads, creates content, and talks to your audience without you having to constantly do things.

You can let Solara run in full autopilot mode for hands-off marketing or switch to co-pilot mode if you want to review and approve key decisions.

Over time, it learns the details of your business, tracks market shifts daily, and adapts strategies for measurable results.

From making realistic avatar videos of you to managing ad campaigns with budget changes in real-time, Solara gives you the power of a top-notch agency in one place.

Key features

Some of our key features include:

• Effortless brand onboarding: Quickly sets up your marketing by analyzing your goals, audience, competitors, and brand style with just a few simple inputs.

• Trend-adaptive content: Updates planned content in real time to match emerging topics and drive higher engagement.

• 24/7 audience engagement: Responds to comments, nurtures leads, and detects buying signals around the clock.

• Commercial-level and UGC video production: Produces professional ads, branded content, and user-generated style short-form videos without filming or complex prompts.

• Custom avatar videos: Builds a lifelike digital replica of you as the presenter, giving your brand an authentic voice.

• Sponsored campaign management: Plans, launches, and manages paid ads across platforms with continuous optimization.

• Real-time budget optimization: Reallocates ad spend daily based on live performance metrics.

• Full automation with co-pilot option: Runs campaigns fully on autopilot or allows you to approve changes like budget shifts and creative swaps.

• Self-improving performance loop: Continuously refines campaigns to maximize ROI over time.

Pros & Cons

🟢 Fully autonomous AI that functions like a complete marketing agency.

🟢 Creates lifelike presenter videos for a personal touch.

🟢 Combines content creation, ads, and engagement in one tool.

🔴 Some users might want more control than the automation offers.

Pricing

Plans start at $69/month, with higher tiers unlocking advanced video features, larger ad budgets, and enhanced trend tracking.

2. Cloud Campaign 

Cloud Campaign is a white-label social media management platform for agencies and SaaS companies.

It lets you schedule content, collaborate with clients, and track performance across major social networks.

Key features

• White-label tools: Provide clients with branded dashboards, reports, and approval workflows so your agency stays front and center.

• Automated workflows: Quickly schedule and publish weeks of content at once, helping teams stay consistent without daily check-ins.

• Client collaboration: Clients can review, approve, or suggest edits directly in the platform, cutting down on back-and-forth emails.

Pros & Cons

🟢 Unlimited users for real-time collaboration and analytics.

🟢 Migration help and bulk upload for smooth onboarding.

🔴 Some white-label features are locked behind higher plans.

🔴 Pricing not clearly listed and may require sales contact.

Pricing

Cloud Campaign pricing starts at $29 per month, with higher tiers at $99 and $199 offering advanced white-labeling, training, and paid social reporting.

3. Hootsuite 

Hootsuite is a social media management platform that lets you schedule posts, monitor conversations, and track performance across multiple networks.

It also offers AI tools, analytics, and integrations to streamline social strategy.

Key features

• Social media scheduling and content creation: Plan and publish posts across networks, generate AI-powered captions, and enhance content with Canva templates and stock images.

• AI-powered assistant (OwlyGPT): Provides personalized strategy advice, analyzes performance, and creates content based on real-time social trends.

• Social listening and trend tracking: Monitors brand mentions, audience sentiment, competitor activity, and trending topics to guide engagement and content choices.

Pros & Cons

🟢 Multiple integrations allow flexible customization.

🟢 AI tools automate posting, captions, messaging, and listening.

🔴 Can feel overwhelming for new users.

🔴 Some advanced AI and customization options are locked to higher tiers.

Pricing

Hootsuite pricing starts at $99 per user per month, with Advanced at $249 and custom Enterprise plans for larger teams.

4. Brandwatch

Brandwatch is a social media management and consumer intelligence platform that uses AI to track trends, sentiment, and audience insights.

It also offers tools for publishing, engagement, influencer campaigns, and competitive analysis.

Key features

• Social media monitoring & listening: Track mentions, keywords, hashtags, and competitor conversations in real time with sentiment and emotional analysis.

• Social media management: Plan, schedule, publish, and manage engagement with streamlined workflows and approvals.

• Social analytics & reporting: Build customizable dashboards for campaign performance, competitor benchmarking, and paid campaign tracking.

Pros & Cons

🟢 Unified platform combining social listening, analytics, and management.

🟢 Customizable dashboards with extensive historical data.

🔴 May require training to fully utilize.

🔴 Enterprise focus can limit accessibility for smaller teams.

Pricing

Brandwatch provides custom pricing, so you’ll need to contact their team directly for a quote.

5. Loomly

Loomly is a social media management platform that lets teams plan, create, and schedule content in one place.

It also offers collaboration tools, approval workflows, and analytics to simplify campaign management.

Key features

• Social media scheduler: Plan and schedule posts across platforms from a centralized calendar with best-time posting suggestions and automated publishing.

• Seamless collaboration: Role-based permissions, real-time feedback, and approval workflows streamline teamwork and client collaboration.

• Content creation & inspiration: Access daily post ideas based on trends and create branded, professional content.

Pros & Cons

🟢 Simple interface with strong collaboration tools.

🟢 Supports many networks with post-optimization tips.

🔴 No built-in social listening or audience tracking.

🔴 Less advanced for complex social media needs.

Pricing

For detailed pricing information, you’ll need to contact Loomly directly.

6. Emplifi

Emplifi is an AI-powered social media management platform that brings together marketing, commerce, and customer care in one place.

It helps brands streamline engagement, improve analytics, and manage content workflows more efficiently.

Key features

• AI-powered social marketing cloud: Optimizes campaigns with automation and actionable insights.

• Social listening and intelligence: Tracks sentiment, trends, and audience behaviors for better engagement.

• Social customer care: Manages cases and provides customer support directly on social channels.

Pros & Cons

🟢 Strong AI automation and actionable insights for campaigns.

🟢 Solid influencer and UGC management tools.

🔴 Can be complex to learn for new users.

🔴 Limited integrations with some external tools.

Pricing

For pricing details, you’ll need to contact Emplifi directly.

7. SocialPilot

SocialPilot is a social media management platform that helps businesses and agencies schedule posts, track performance, and manage multiple accounts in one place.

It also offers collaboration tools, client approvals, and white-label reporting to streamline workflows.

Key features

• Content calendar and bulk scheduling: Plan and organize posts with bulk scheduling for 500+ posts via CSV uploads.

• AI Pilot: Generate captions, hashtags, and content ideas using AI to speed up content creation.

• Social media inbox and engagement: Manage comments, messages, and reviews across platforms in one inbox with automation options.

Pros & Cons

🟢 Cost-effective pricing with strong functionality for agencies and brands.

🟢 Responsive customer support via phone, email, chat, and app.

🔴 Interface can feel less intuitive for first-time users.

🔴 Limited advanced listening and monitoring compared to enterprise platforms.

Pricing

SocialPilot pricing starts at $25.50 per month for individuals, with higher-tier plans for teams and agencies up to $170 per month when billed annually.

8. SocialBee

SocialBee is an AI-driven social media management tool that helps businesses create, schedule, and track content across multiple platforms.

It includes AI-generated posts, publishing queues, collaboration features, and detailed performance reporting.

Key features

• AI-powered content creation & strategy: Generate captions, hashtags, and post ideas with an AI assistant, plus create visuals through Canva, Unsplash, and GIPHY integrations.

• Content scheduling & recycling: Plan and automate posts while recycling evergreen content to keep channels active and balanced.

• Multi-view content calendar: Manage upcoming posts in calendar, feed, grid, or list views for flexible workflows.

Pros & Cons

🟢 AI assistant for strategy, captions, and content creation.

🟢 Wide platform coverage with strong customization and integrations.

🔴 Some features, like AI categories, require a learning curve.

🔴 The social inbox is less advanced compared to competitors.

Pricing

SocialBee plans start at $24/month for Bootstrap, with Accelerate at $40/month and Pro at $82/month, scaling with more profiles, users, workspaces, and analytics.

9. Creatify

Creatify is an AI video ad platform that turns any product URL into ready-to-use video ads with avatars, scripts, and voiceovers in minutes.

It also offers automated testing and optimization to launch high-performing ad variations at scale.

Key features

• AI UGC video ads: Quickly generate UGC-style ads from any product link using over 1000 lifelike AI avatars, producing multiple ready-to-use videos in seconds.

• Product video creation: Transform static product images into cinematic, branded videos that can be scaled across different campaigns.

• AdMax performance suite: Automates the ad creative cycle from concept and trend analysis to generating video variants and running AI-powered split tests.

Pros & Cons

🟢 Cuts down ad production cost and time.

🟢 Strong AI testing and optimization for better ROI.

🔴 Focuses mainly on video ads, not full social media management.

🔴 Best suited for businesses prioritizing video ad campaigns.

Pricing

Creatify AI offers plans from $19/month to $49/month, with a free tier and custom enterprise pricing available.

10. Agorapulse

Agorapulse is a social media management tool that simplifies publishing, engagement, and analytics.

It supports teams in handling multiple accounts, measuring performance, and working together more effectively.

Key features

• Unified social inbox: Centralizes all direct messages, comments, and mentions into one feed with assignments, labels, and saved replies for smoother team workflows.

• Automated moderation: Lets you set rules to hide inappropriate comments or auto-respond to FAQs, keeping your social presence professional and efficient.

• Publishing and scheduling: Provides a visual calendar to plan, schedule, and customize posts across networks, with bulk publishing and saved hashtag groups.

Pros & Cons

🟢 Comprehensive platform covering publishing, engagement, analytics, and ROI tracking.

🟢 Team-friendly with strong collaboration features like shared calendars and task assignments.

🔴 Requires Chrome extension for direct resharing.

🔴 Pricing can be high for smaller businesses.

Pricing

Agorapulse pricing starts at $79 per user/month for Standard, with Professional, Advanced, and Custom plans offering more collaboration, automation, and reporting features.

Choosing the best Sprout Social alternative for smarter marketing in 2025

The right Sprout Social alternative depends on how much control you want, your team size, Cloud Campaign and SocialPilot are great for agencies, Brandwatch and Emplifi excel at social listening, Loomly and Agorapulse simplify teamwork, and Hootsuite, SocialBee, and Creatify boost content creation.

However, if you're looking for a complete, hands-off solution that creates content, manages ads, engages your audience, and constantly improves, Solara AI offers the power of a high-end agency, simplified.

Tired of managing campaigns the hard way? Try it free now, and let Solara AI simplify everything.