Some videos can make you stop scrolling without you even realising why. Maybe it’s the way someone tells their story, or how real the moment feels. That’s the kind of video that doesn’t just sell a product but builds a brand people remember.

With social platforms favoring video over every other format, brands that master storytelling through short, authentic clips are the ones people remember. People want to see stories, not slogans. They connect with what feels genuine, not overly polished.

Here, we'll show you real business video examples that made an impact and why they worked. You’ll see how simple ideas, told well, can turn into campaigns that inspire and sell at the same time.

 What You’ll Learn

• The six most effective types of business videos and how to use them
• Real brand examples that show why these videos work
• Practical lessons you can apply to your own marketing strategy
• How Solara AI can help you create authentic, high-performing videos for your ads

The Main Types of Business Videos

Every business has a story to tell, but how you tell it depends on what you want people to feel. Some videos are made to educate, others to inspire, and some to drive action right away. The best brands mix these styles to keep their message fresh and human.

Video has become the most powerful way to do that. In fact, 82% of consumers say watching a video convinced them to make a purchase. That says everything about how people connect today.

Here are the main types of business videos that make a lasting impression:

1. Brand Story Videos - These videos show who you are, why you started, and what you stand for. They make your brand feel personal, not corporate. A good story video builds connection before you ever talk about a product.

2. Product Videos - Short, visual, and focused. Product videos show how something works and why it’s worth paying attention to. They’re especially powerful when paired with user-generated videos that feel genuine.

3. Testimonial Videos - Nothing builds credibility faster than hearing from real customers. A simple testimonial can turn doubt into trust, especially when it’s unscripted and honest.

4. Educational or How-To Videos - These videos help your audience learn something valuable while quietly positioning your brand as the expert. When people get value from your content, they remember you without feeling sold to.

5. Social Media Ads - Fast-paced, relatable, and built for short attention spans. These videos capture attention within the first three seconds and are most effective when they come across as spontaneous and genuine.

6. Behind-the-Scenes Videos - Letting people peek behind the curtain can make your brand more human. Whether it’s your team at work or how your products are made, authenticity wins here.

8 Real Business Video Examples and Why They Work

These examples are meant to inspire you. Each one shows a different way businesses use storytelling, emotion, or simplicity to connect with their audience. Notice how every video feels real, even when the production is minimal.

Example 1: Solara AI - Making Marketing Feel Effortless

Solara AI’s video shows what automation looks like when it actually works for you. Instead of technical talk, it tells a simple story, your brand growing while everyday marketing tasks happen quietly in the background. The visuals are sleek and relatable, showing real moments of work, and results.

The tone feels confident and calm. You don’t see software dashboards or complicated tools. You see time being saved, campaigns improving, and results becoming clearer. It’s a message that connects with business owners who want progress without the chaos.

Why It Works

• Highlights results instead of features
• Keeps the story simple and easy to relate to
• Shows automation as something supportive, not technical
• Feels professional without losing warmth

What To Learn From It

Solara proves that the most effective business videos don’t just explain what a product does, they show how it changes your day. When a brand focuses on outcomes and emotion, even technology feels human.

Example 2: Apple - Relax, It’s iPhone

Apple’s “Relax, It’s iPhone” campaign is a masterclass in simplicity. Instead of dramatic edits or flashy scenes, the ad captures a single moment we have all experienced. A phone slips from someone’s hand, hits the ground, and for a split second, you feel that familiar panic. Then comes the calm message: Relax, it’s iPhone.

The ad works because it feels real. There is no over-explaining, no heavy narration, and no technical jargon. Apple lets the moment speak for itself. The focus stays on an everyday experience that instantly connects with anyone who owns a phone.

Why It Works

• It tells a story everyone recognizes as dropping a phone is universal and instantly relatable.
• You feel the tension and the relief, and that moment makes the message stick.
• Every shot feels clean, calm, and confident, just like Apple’s identity.
• Shows value through experience

What To Learn From It 

You do not need a long script or a complex setup to tell a strong story. One honest moment that mirrors your customer’s experience can make a bigger impact than any high-budget production.

Example 3: The Original Tamale Company - Viral AI Meme Video

The Original Tamale Company, a small family-run business in Los Angeles, proved that you do not need a big budget or a professional film crew to go viral. Their simple yet hilarious ad shows a man falling from a plane and somehow ending up at their tamale shop. The short video spread quickly across social media and gathered more than 22 million views. The best part is that it was made in about ten minutes using an AI video tool.

Check it out here←

Why It Works

• The ad comes across as spontaneous and unpolished, which makes it easy to enjoy and share.
• The meme-style humor and fast pacing fit perfectly with what people love on TikTok and Instagram.
• In less than thirty seconds, viewers experience surprise, laughter, and a craving for tamales.
• It proves that small businesses can create high-impact content quickly and affordably with the right tools.

What To Learn From It

People respond to personality, not perfection. This ad works because it feels real and unexpected. It reminds small business owners that humor, timing, and creative storytelling can outperform expensive studio shoots. Keep your message simple, entertaining, and true to your brand.

Pro Tip: With tools like Solara AI, small brands can easily produce authentic UGC-style videos just like this one. Solara learns your tone and product style, helps you build short scripts, and posts your videos across social platforms automatically. It gives you the freedom to focus on creativity while Solara handles the rest.

Example 4: Gymshark - United We Sweat

Gymshark has built one of the strongest fitness communities online by turning its customers into its storytellers. Instead of relying on actors or polished studio footage, the brand uses real creators, athletes, and everyday gym-goers who already love the products. This approach feels genuine and human, which is exactly why it works.

Why It Works

• Features genuine members of its community instead of influencers who feel distant. 
• Every clip reinforces the idea that fitness isn’t about perfection but participation. 
• Each participant shares their video across platforms, creating a ripple effect that spreads Gymshark’s brand message without heavy ad spend.
• The content feels honest, not staged. People can sense that the stories come from real experience.

What To Learn From It

Gymshark shows that the strongest videos come from the community, not production value. When you invite real customers to tell their stories, your content feels authentic and builds trust naturally. Let your audience be part of your story, and they’ll help you tell it better than any ad could.

Example 5: Slack - Caraway Brings All the Right Ingredients Together

Slack’s customer story featuring Caraway, the cookware brand, is a strong example of how to make a business video feel natural and meaningful. Instead of starting with product details, it opens with real people from the Caraway team showing how they collaborate and launch products faster using Slack. It feels genuine and gives viewers a look into a real workday rather than a polished advertisement.

Why It Works

• The people in the video are the real Caraway team, not actors. That honesty builds instant trust.
• You see the tool being used naturally for team check-ins, creative discussions, and launch planning.
• The video highlights faster communication and smoother collaboration without turning into a sales pitch.
• Everything from tone to visuals reflects Slack’s calm, people-first approach.

What To Learn From It

Start your video with a relatable story, not a product pitch. Keep the tone real and unscripted, showing your product naturally in use. Let the visuals tell the story and close with one clear takeaway that your audience will remember, such as how your product makes teamwork faster or simpler.

Example 6: BlendJet - Blend Anywhere Campaign

BlendJet, the portable blender company, has built its brand around showing real people blending smoothies wherever they go, from beaches and hiking trails to the front seat of a car. The “Blend Anywhere” campaign took that idea even further by combining lifestyle footage with short creator-style clips that feel spontaneous and fun. Instead of using studio-quality sets, BlendJet relied on everyday creators to show how their blender fits effortlessly into daily life.

Why It Works

• The videos feature real moments instead of rehearsed scenes, helping viewers imagine themselves using the product.
• The colorful smoothies, natural lighting, and scenic backdrops make the videos eye-catching and enjoyable to watch.
• BlendJet positions its blender as a travel and wellness companion, not just a kitchen gadget.
• The campaign highlights genuine users and influencers who already love the brand, which adds authenticity and trust.

What To Learn From It

Viewers respond to videos that feel like real experiences rather than advertisements. BlendJet succeeds because it shows the product in action through authentic storytelling. By focusing on lifestyle and usability, it creates a connection that feels personal and inspiring.

Pro Tip: Solara AI can help brands do the same by automatically creating short, lifestyle-driven UGC videos. It studies how your customers interact with your products, builds story-driven scripts, and publishes across platforms like TikTok, Meta, and YouTube. It helps turn ordinary product moments into authentic marketing that grows your brand naturally.

Example 7: Canva - “Magic Studio Launch”

Canva’s “Magic Studio” launch video is a masterclass in product storytelling. Instead of explaining every feature, it shows how real people use Canva’s new AI tools to create designs, presentations, and videos faster. The tone feels bright, confident, and simple, making complex tech look effortless. Every frame stays on brand and has smooth motion that matches Canva’s friendly personality.

Why It Works

• It shows real tasks, not just features, making each benefit clear in seconds
• The editing keeps a steady rhythm that mirrors Canva’s simplicity and ease of use
• The story focuses on empowerment, showing that anyone can create something professional
• The message connects visually and emotionally without heavy narration

What To Learn From It

Canva proves that great business videos teach while they sell. Instead of telling viewers what the product does, it shows it in action. When your audience can see themselves using your product, belief comes naturally.

Example 8: Patagonia - “What’s Next” Campaign

Patagonia’s “What’s Next” campaign is a masterclass in purpose-driven storytelling. The video brings together real employees and environmental partners to talk about sustainability and the company’s ongoing mission to protect the planet. It doesn’t try to sell products. Instead, it reminds viewers that business can be a force for good.

Why It Works

• It leads with values, not products, which builds genuine trust
• The stories come from real people, giving the message weight and credibility
• The calm tone and simple shots reflect Patagonia’s grounded personality
• The visuals are natural, showing authentic moments instead of polished ads

What To Learn From It

Patagonia proves that when a brand stands for something real, people listen. The best videos connect through honesty and emotion, not hard selling. Let your audience see what you believe in, and they’ll remember your message long after the video ends.

Create Videos That Feel Real with Solara AI

You have just seen what the best business video examples look like, stories that feel honest, personal, and effortless. The next step is turning that inspiration into your own videos. That is exactly what Solara AI helps you do.

Today, more than half of marketers use AI tools to create or edit their videos, showing how much technology is changing the way brands tell stories. It’s part of a bigger movement in how AI is revolutionizing marketing, giving teams the ability to work faster while keeping creativity at the center.

Solara is one of the best AI video ad tools that gives brands the power to create videos that look real and perform like top ads. It studies your products, learns your tone, and helps you produce authentic clips that connect with people. Once your videos are ready, Solara takes care of the rest, from publishing to tracking results.

Here is what makes Solara different:

• Captures your brand’s real voice: Every video sounds like you, not a script. Solara learns your tone and keeps it consistent across campaigns.
• Turns content into strategy: It does not stop at video creation. Solara plans when and where to post, helping your brand stay active and visible.
• Shows what works: You can see how each video performs in one dashboard, so you know which stories bring in real engagement and sales.
• Improves over time: The more you use it, the better it understands your audience and refines what works best.

If these examples inspired you to start creating your own business videos, Solara AI makes it easy. It helps you turn simple ideas into powerful stories that grow your brand naturally.

Create a Solara AI account today and see how easy it is to create videos that look authentic, sound real, and truly represent your brand.