Privacy Policy

Your Privacy Matters: The owner of the Solara AI application (the "Application") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you use our services. We are committed to transparency and giving you control over your data.

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1. Introduction

This Privacy Policy is provided by the owner of Solara AI (hereinafter: "we," "us," or "our") and describes:

What information we collect and why
How we use and protect your information
Your rights and choices regarding your data
How we strive to comply with privacy laws including the Protection of Privacy Law, 1981 (Israel), GDPR, CCPA, and other applicable regulations

Consent and Use: By using the Application, you declare that you have read, understood, and agree to this Privacy Policy. If you choose to continue using the Application's services, it shall be deemed as your full consent to and acceptance of this Privacy Policy. If you do not agree or do not wish for the described information to be collected, please refrain from using the Application.

No Legal Obligation to Provide Information: There is no legal obligation on you to provide information to us. However, providing certain information is a condition for receiving the full range of services in the Application. If you do not wish to provide such information, you may be prevented from using some of the Application's services.

Note: This Privacy Policy uses the masculine form for convenience only and addresses all genders.

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2. Information We Collect

2.1 Information You Provide Directly

While using the Application's services, we collect information that you voluntarily provide, some of which may personally identify you:

Account Information: Name, email address, phone number, password, date of birth
Business Information: Company name, business description, industry, target audience information, business objectives
Social Media Accounts: Social media account addresses and authentication credentials when you connect platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, X (formerly Twitter), and others
Content and Inputs: Marketing materials, campaign data, text prompts, images, videos, audio files, business objectives, brand information
Voice and Biometric Data: Voice samples, audio recordings uploaded for voice cloning, video files for character and voice creation
SEO and Website Data: Website URLs for analysis, homepage screenshots, SEO performance data
Payment Information: Billing address, payment method information (processed securely by our payment processors)
Communications: Correspondence with us, support requests, feedback, information related to offers and services that interest you

2.2 Information Collected Automatically

When you use the Application, we automatically collect:

Device Information: IP address, browser type and version, device type and model, operating system, unique device identifiers
Usage Data: Pages viewed, features used, time spent on pages, navigation paths, click patterns, the manner in which you use the Application
Performance Data: Error logs, crash reports, API response times, system diagnostics
Location Data: Approximate location based on IP address

2.3 Information from Third-Party Sources

We collect relevant information from third-party platforms and services for the purpose of learning and improving the service:

Social Media Platforms: When you connect your accounts (Facebook, Instagram, LinkedIn, YouTube, TikTok, X, etc.), we receive profile information, page data, and analytics
Google Services: Information from Google accounts, Google Analytics, Google Ads
Marketing Platforms: Data from META (Facebook/Instagram), Google, YouTube, LinkedIn and other integrated marketing tools
Authentication Providers: Information from Google, Microsoft, or other OAuth providers if you use social login
Public Sources: Publicly available business information

2.4 AI-Generated and Processed Content

We collect and process:

Input prompts and instructions you provide to our AI systems
Content generated by our AI based on your inputs (text, images, videos, voice, music)
Editing and refinement actions you take on generated content
Performance feedback on AI outputs
AI avatar creation data including images, videos, and voice samples
Voice cloning samples and generated voice profiles
Character descriptions and specifications

2.5 Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect information. See Section 11 for detailed information about cookies.

3. Legal Basis and Purposes for Data Collection

3.1 Legal Basis

We will process your personal data, including sensitive data, only when we have a legal basis to do so:

Consent: You have given your explicit consent to the processing
Contract Performance: Processing is necessary to provide the services you requested
Legitimate Interest: Processing is necessary for our legitimate business interests
Legal Obligation: Processing is required by law

3.2 Purposes of Data Use

We use the collected information only in accordance with this Privacy Policy or as permitted by applicable law, for the following purposes:

1. Provide and maintain the Application

Enable use of different services, create and manage your account, process transactions, deliver requested features
Legal Basis: Contract Performance / Consent

2. AI Services and Content Generation

Process your inputs through AI models, generate marketing content (text, images, videos, voice, music), create AI avatars and characters, provide AI-powered features
Legal Basis: Contract Performance / Consent

3. Voice Cloning and Character Creation

Process voice samples and video files to create voice clones, generate AI characters, provide personalized avatar services
Legal Basis: Contract Performance / Consent

4. Marketing Automation

Create and execute marketing campaigns, publish content to connected social media platforms, automate marketing workflows
Legal Basis: Contract Performance / Consent

5. SEO Analysis

Scan and analyze website homepages, check search discoverability, provide SEO recommendations
Legal Basis: Contract Performance / Consent

6. Improve and Optimize Services

Analyze usage patterns, develop new features, enhance AI models (using anonymized and aggregated data only), tailor marketing strategies, analyze statistical data, optimize service content
Legal Basis: Legitimate Interest / Consent

7. Communications

Send service updates, respond to inquiries, provide customer support, communicate with you about your account
Legal Basis: Contract Performance / Legitimate Interest

8. Marketing and Promotional Communications

Send newsletters, promotional emails, SMS, WhatsApp messages about services, products, marketing and promotional information (only with your explicit consent)
Legal Basis: Consent

9. Personalization and Advertising

Customize advertisements and content displayed during your visit according to your interests, provide targeted marketing
Legal Basis: Consent / Legitimate Interest

10. Security and Fraud Prevention

Detect and prevent abuse, security threats, fraudulent activity, enforce rules and procedures
Legal Basis: Legitimate Interest / Legal Obligation

11. Legal Compliance and Auditing

Comply with laws, regulations, legal processes, audit purposes, enforce our Terms of Service
Legal Basis: Legal Obligation

12. Analytics and Research

Understand how users interact with the Application, measure effectiveness, conduct research
Legal Basis: Legitimate Interest / Consent

3.3 AI Model Training and Improvement

We may use anonymized and aggregated data from your use of the Application to train and improve our internal AI models. This includes:

Analyzing patterns in how users interact with AI-generated content
Improving the quality and relevance of AI outputs
Developing new AI features and capabilities

Important: Your data is processed through third-party AI services to generate content for you, but we do not share your data with external AI providers for their model training purposes. The AI services we use process your data solely to provide you with the requested outputs.

Opt-Out: You can opt out of having your data used for our internal AI training in your account settings. Opting out will not affect your ability to use the Application, though some features may be limited.

3.4 Voice Cloning and Biometric Data

When you use voice cloning features:

We process voice samples from uploaded audio or video files
We create voice profiles using AI voice synthesis technology
Voice data may be considered biometric data in some jurisdictions
You represent that you have all necessary rights and consents to use any voice you clone
Voice clones are stored securely and used only for your content creation purposes
You can request deletion of voice clones at any time through your account settings

3.5 Automated Decision-Making & Profiling

We use profiling to personalize content, features, and advertising. Where we make decisions using solely automated processing that produce legal or similarly significant effects, you have the right to request human review, to express your point of view, and to contest the decision. You may also object to profiling used for direct marketing at any time.

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4. How We Share Your Information

Important: We do not sell your personal information to third parties.

However, we may share your information in the following circumstances:

4.1 Service Providers and Third-Party Platforms

The Application uses third-party services and platforms, and therefore information processed within the Application will be shared with these providers:

Cloud Infrastructure and Data Processing:

AWS (Amazon Web Services): cloud hosting

Payment Processing:

Stripe: Primary payment processor for subscriptions and billing

Marketing and Analytics:

Google Analytics, Mixpanel: Analytics and usage tracking
META (Facebook/Instagram), Google, YouTube, LinkedIn, TikTok, X: Marketing platforms for campaign management and advertising (data shared via cookies and pixels)

Communication Services:

Customer Support: Intercom

Social Media Integration:

When you connect social media accounts (Facebook, Instagram, TikTok etc.), we share data with these platforms to publish content and manage campaigns

Other Services:

Marketing Professionals: We may transfer information to professionals and/or platforms in the field of marketing and advertising for processing and optimization purposes

These service providers have access only to the information necessary to perform their functions and are obligated to protect your information.

4.2 Business Transfers

In the event of a merger, acquisition, sale of assets, or transfer of business ownership, your personal information may be transferred to a third party as part of the transaction, provided that the acquiring entity assumes the obligations of this Privacy Policy.

4.3 Legal Requirements and Protection

We may disclose your information in the following cases:

If you carry out actions in the Application that are contrary to the law
If a court order is issued instructing the disclosure of your details or information about you to a third party
In the event of a legal dispute between you and us requiring the disclosure of your details
To comply with legal obligations, court orders, or government requests
To enforce our Terms of Service or other agreements
To protect the rights, property, or safety of Solara AI, our users, or the public
To detect, prevent, or address fraud, security, or technical issues

4.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

4.5 Aggregated and Statistical Information

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you for research, marketing, or other purposes. We may provide statistical information regarding user activity on the Application and in newsletters to third parties, but we will not share your personal information with advertisers.

5. Data Storage and International Transfers

5.1 Data Storage

The data collected, as well as any content you upload, share, or create in the Application, will be stored by us on hosting servers. These databases may be stored on servers located in your country or abroad. By using the Application, you declare that you consent to your information being stored on these servers.

5.2 International Data Transfers

When transferring personal data outside your region (e.g., from the EEA/UK to Israel/US), we use appropriate safeguards, including EU Standard Contractual Clauses and the UK IDTA/Addendum, and we perform transfer impact assessments. Copies of the relevant clauses are available on request.

5.3 Data Transfer Safeguards

When we transfer personal data internationally, we ensure appropriate safeguards are in place:

Standard Contractual Clauses: EU-approved Standard Contractual Clauses (SCCs) for transfers from the EU/EEA
Adequacy Decisions: Relying on adequacy decisions by the European Commission
Data Processing Agreements: Binding agreements with service providers requiring appropriate data protection

6. Data Retention

We retain your personal information for as long as necessary to:

Provide the Application and fulfill the purposes described in this Privacy Policy
Comply with legal obligations (e.g., tax, accounting, legal requirements)
Resolve disputes and enforce our agreements
Protect against fraudulent, deceptive, or illegal activity

6.1 Retention Periods

Account Data: Retained while your account is active and for up to 90 days after account closure
User Content: Retained according to your subscription plan; you may export your data before account cancellation
Voice Clones and Characters: Retained while your account is active; deleted upon request or account closure
Payment Information: Retained for as long as necessary for tax and legal compliance (typically 7 years)
Usage Logs: Retained for up to 12 months for security and analytics purposes
Support Communications: Retained for up to 3 years for quality assurance and dispute resolution

6.2 Deletion

After the retention period, we will either permanently delete your personal information from our systems or anonymize the data so it can no longer be associated with you. You may request earlier deletion of your data by contacting us (see Section 15).

We recommend you export any data you wish to retain before terminating your account. After termination, we may permanently delete your data from our systems and cannot guarantee data recovery.

7. Information Security

We implement updated industry-standard information security systems and procedures to protect your information, including:

Encryption: Data in transit is encrypted using TLS/SSL; sensitive data at rest is encrypted
Access Controls: Strict access controls and authentication for our systems and databases
Security Monitoring: Continuous monitoring for suspicious activity and security threats
Regular Audits: Periodic security assessments and vulnerability testing
Employee Training: Security awareness training for all employees
Incident Response: Procedures for detecting, responding to, and recovering from security incidents
Voice Data Protection: Special security measures for biometric voice data including encryption and access logging

7.1 Your Responsibility

You are responsible for:

Maintaining the confidentiality of your account credentials
Using a strong, unique password
Enabling two-factor authentication if available
Notifying us immediately of any unauthorized access to your account
Ensuring you have rights to any voice or likeness data you upload

7.2 No Absolute Security Guarantee

While these security systems and procedures reduce the risk of unauthorized intrusions, they do not provide absolute security. Therefore, we cannot guarantee that the Application and its services will be completely immune to unauthorized access to the stored information. No system is completely secure, and you use the Application at your own risk. By using the Application, you acknowledge and accept this risk.

8. Electronic Direct Marketing and User Contact

We wish to update you about important updates, developments, and other relevant matters related to the Application and its services. To ensure continuous and up-to-date communication, we may send messages (notifications) to you.

8.1 Marketing Communications

We may send you, from time to time, newsletters or other messages via email, SMS, or WhatsApp regarding:

Services and products
Marketing and promotional information
New features and updates
Educational content and tips

8.2 Consent and Opt-Out

Such marketing information will be sent only if you have given your explicit consent. You can:

Withdraw your consent at any time
Stop receiving marketing communications by clicking "unsubscribe" in any email
Opt out of SMS or WhatsApp messages by replying with "STOP"
Adjust your communication preferences in your account settings

8.3 Statistical Information

We will not share your personal information with advertisers. However, we may provide statistical information regarding user activity on the Application and in newsletters to third parties.

9. Third-Party Services and Integrations

The Application integrates with and links to third-party services, including:

Social media platforms (Facebook, Instagram, TikTok)
Marketing automation tools and advertising platforms
Analytics services (Google Analytics, Mixpanel)
Payment processors
AI and generative content services
Content delivery networks

9.1 Third-Party Privacy Practices

These third-party services have their own privacy policies and practices. We are not responsible for:

The privacy practices of third-party services
Content or security of external websites
How third parties collect, use, or share your information

We encourage you to review the privacy policies of any third-party services you use or connect to the Application.

9.2 Social Media Features

The Application includes social media features (e.g., share buttons, content publishing). These features may collect your IP address, page visited, and set cookies. Your interactions with these features are governed by the privacy policies of the companies providing them.

10. Cookies and Tracking Technologies

We use essential cookies to run the Service and optional cookies (analytics/advertising) to improve your experience. Where required by local law (e.g., in the EEA/UK), we set optional cookies only with your consent. You can change your choices anytime in Cookie Settings; withdrawing consent won’t affect essential cookies needed for core functionality.

11. Third-Party Advertisements

We may allow other companies to manage the advertising system on the Application. The advertisements you see while using the Application may come from these companies' servers. These companies may use cookies and tracking technologies to deliver personalized ads based on your interests and activity.

12. Changes to This Privacy Policy

We will regularly review and update our Privacy Policy to ensure it reflects our current data handling practices.

13.1 Notification of Changes

When we make material changes, we will:

Update the "Last Updated" date at the top of this Privacy Policy
Notify you by email (if you have provided an email address)
Display a prominent notice within the Application
Obtain your consent as required by law for significant changes

13.2 Your Continued Use

Your continued use of the Application after we post changes to this Privacy Policy means you accept the updated policy. If you do not agree to the changes, you should stop using the Application and close your account.

14. Reporting a Privacy Violation and Contact Information

14.1 Privacy Violations

If you believe your privacy has been infringed upon within the framework of, or in connection with, the Application's activity, please contact us and detail the circumstances as you understand them. We take privacy concerns seriously and will investigate all reports.

14.2 Questions and Concerns

If you have any questions or concerns regarding:

The processing of your personal data
Exercising your privacy rights
This Privacy Policy
Our data practices
Voice cloning or biometric data

Please contact us:

Support: contact@solara-ai.com

15. Supervisory Authorities

15.1 Israel

For users in Israel, you may contact or file a complaint with:

Privacy Protection Authority Ministry of Justice Email: privacy@justice.gov.il Website: gov.il/privacy_protection_authority

15.2 European Union

If you are in the European Economic Area and believe we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection supervisory authority.

A list of EU supervisory authorities is available at: https://edpb.europa.eu/about-edpb/about-edpb/members_en

15.3 United States

For California residents, We do not sell personal information for money. We may “share” certain identifiers and internet activity with advertising/analytics partners for cross-context behavioral advertising. You can opt out via “Do Not Sell or Share My Personal Information” and we honor Global Privacy Control (GPC) signals.

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16. Acknowledgment of AI-Assisted Service

You acknowledge and agree that:

The Application uses artificial intelligence and machine learning technologies from multiple providers
Your inputs and content will be processed through AI services to generate outputs for you
Your data is NOT shared with external AI providers for their model training purposes
We may use anonymized and aggregated data for our internal AI improvement
AI-generated content may require human review and editing
AI models may produce unexpected, inaccurate, or biased outputs
You are responsible for the final content you create and distribute
We are continuously improving our AI capabilities, which may result in changes to output quality or characteristics

17. Biometric Data Notice

17.1 Voice Cloning and Biometric Information

When you use our voice cloning features, we collect and process voice samples which may be considered biometric data in certain jurisdictions:

Collection: We collect voice data from audio or video files you upload
Purpose: Voice data is used solely to create voice clones for your content generation
Storage: Voice samples are securely stored with encryption
Retention: Voice data is retained while your account is active and deleted upon request or account closure
Sharing: Voice data is processed through ElevenLabs and LMNT for voice synthesis but not used for their training
Rights: You can request deletion of voice clones at any time

17.2 Your Consent and Representations

By using voice cloning features:

You consent to the collection and processing of voice biometric data
You represent that you have all necessary rights to use any voice you clone
You represent that you have obtained consent from individuals whose voices you clone
You agree not to clone voices without proper authorization

‍1. Introduction