Maison Remodeling GroupFrom Zero Digital Presence to 50K+ Instagram Reach in 90 Days
In 90 days, Solara AI built Maison Remodeling Group's social presence from zero, turning Omer's job-site footage into a steady stream of Instagram and Facebook posts that reached tens of thousands of people and, during one week, went semi-viral across both platforms.
The Challenge
Where it started
Maison Remodeling Group had years of Bay Area remodeling experience and a strong referral reputation, but it started with no digital footprint at all: no social accounts worth mentioning, no content, and no way for people outside their referral network to find them.
Starting From Nothing
Maison started with no digital footprint. Solara AI's job was to turn Omer's daily job-site work into a real social presence, without asking him to spend time he didn't have on editing or posting.
- No existing content library, no posting cadence, no brand voice on social.
- Omer films on his phone between jobs; Solara handles everything after that.
- The goal for the 90-day window was consistent, recognizable presence on Instagram and Facebook.
How It Works
Solara AI sends Omer a prompt when it needs footage, then edits, captions, and publishes the finished post across Instagram and Facebook without further input from him.
- Solara asks for a clip when it needs one, matched to what's happening on-site that day.
- Every clip gets edited, captioned, and published automatically, with no manual review step slowing it down.
- The same clip goes out across both platforms, tuned to how each one performs.
Instagram Results
Instagram was the strongest channel across the 90-day window, both for reach and for follower growth.
50,000+
total reach
30,000+
views
2,500+
profile visits
165+
new followers
600+
interactions
70+
link clicks
Facebook Results
Facebook grew more slowly than Instagram but produced the single biggest spike of the engagement.
6,000+
total views
1,886
peak single-day viewers
100+
page visits
20-25
new follows
8+
link clicks
The Semi-Viral Week
One content run, posted between January 26 and February 1, pulled far more attention than any other stretch in the engagement.
In a single day during that run, Maison hit 5,500+ Facebook viewers and 13,000+ Instagram reach, more than double a typical day on either platform.
There was no paid boost behind it. The clips that worked were the ones that showed real work happening, which is what Solara keeps asking Omer to film.
Why It Works
- Omer never edits a video or writes a caption. He films, Solara does the rest.
- Posting stays consistent because it doesn't depend on Omer finding time at the end of a job.
- Reach compounds: the more Maison posts, the more the algorithm has to work with, which is part of why the semi-viral week happened when it did.
Common questions
Frequently asked questions
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