Struggling to create fresh social media content that actually grabs attention? Meet the AI-powered social media creators.

From solopreneurs to marketing teams, more people are leaning on AI tools to craft eye-catching visuals, captions, and videos in record time.

In fact, the AI in the social media market alone generated an estimated USD 2.9 billion in 2024 and is projected to nearly triple to USD 8.1 billion by 2030, representing an 18.5% CAGR growth rate.

That’s why we’ve handpicked the top 10 AI tools for social media content creation.

Let’s get into it!

What AI can do for your social media strategy?

AI is now a main tool that helps brands and creators plan, design, and publish content more easily.

With the right tools, you can save hours of work while improving creativity and consistency. Here’s how AI supports your social media strategy:

• Content creation at scale: Generate captions, posts, and even video ideas tailored to your brand voice.
• Personalization: Craft content that speaks directly to different audience segments, increasing engagement.
• Data-driven insights: Use AI analytics to understand what works, from posting times to trending topics.
• Visual design support: Instantly create images, infographics, and layouts without needing advanced design skills.
• Workflow automation: Schedule, optimize, and repurpose content across multiple platforms effortlessly.

These benefits make it easier to stay consistent, reach the right audience, and create content that stands out in busy social feeds.

10 Best AI tools for making social media content in 2025

1. Solara AI

Solara AI is more than just another content tool.

It’s designed to help you create social media posts that stand out, reach a wider audience, and deliver tangible results.

While many platforms stop at basic editing or caption generation, Solara AI takes it a step further.

It produces polished, on-brand content and supports you with scheduling, ad campaigns, and audience engagement.

In practice, it gives you the power of a full marketing team without the effort of managing one.

You can stay hands-off and let Solara handle everything, or step in as a co-pilot, reviewing and approving content as needed.

Over time, it learns your voice, adapts to trends, and fine-tunes its approach to keep your social strategy effective.

The result is simple: greater reach, stronger engagement, and consistent growth.

Here’s what it does:

• Learn your brand: Understands your business, tone, and audience.
• Create content: Generates and schedules posts, videos, and visuals tailored to your style.
• Run ads: Launches and optimizes ad campaigns with real-time budget adjustments.
• Engage followers: Respond to comments, nurture leads, and drive conversations.
• Bring you to life: Can even create realistic presenter videos of you for maximum impact.

With everything connected, Solara AI handles the heavy lifting of content and marketing in the background, freeing you to focus on growing your business while maintaining a powerful online presence.

Key features

• Quick brand onboarding: Get started in minutes as Solara analyzes your goals, audience, competitors, and brand style with just a few details.
• Adaptive content creation: Plans and updates content around trending topics to keep your posts relevant and engaging.
• Professional and UGC-style video production: Delivers polished ads, branded content, and natural short-form videos without the need for filming or complex prompts.
• Custom avatar presenter: Creates a lifelike digital version of you to give your brand an authentic, personal presence.
• Automated campaign management: Launches and manages paid ads across platforms with built-in optimization.
• Smart budget allocation: Adjusts ad spend in real-time to maximize ROI and reduce wasted spend.
• Always-on audience engagement: Replies to comments, nurtures leads, and detects buying signals 24/7.
• Flexible automation: Run everything on autopilot or step in as a co-pilot to approve and guide campaigns when needed.
• Continuous improvement loop: Learns from past performance to refine strategies and drive long-term growth.

Pros & Cons

🟢 Fully autonomous AI that functions like a complete marketing agency.

🟢 Creates lifelike presenter videos for a personal touch.

🟢 Combines content creation, ads, and engagement in one tool.

🔴 Some users might want more control than the automation offers.

Pricing

Plans start at $69/month, with higher tiers unlocking advanced video features, larger ad budgets, and enhanced trend tracking.

2. Brandwatch

Brandwatch is a social media intelligence platform that uses AI and analytics to help brands track online conversations and manage their presence.

It provides tools for consumer insights, social media management, influencer marketing, and content publishing.

Key features

• Social media management and publishing: Plan, schedule, and publish content across major platforms like TikTok, YouTube, and Google Business Profile.
• Real-time social listening: Track brand mentions, competitor moves, and industry conversations from a wide range of online sources.
• Custom dashboards and analytics: Build tailored views and moderation feeds to suit the needs of different teams.

Pros & Cons

🟢 All-in-one platform for publishing and insights.

🟢 Excellent social listening capabilities.

🔴 Occasional scheduling bugs.

🔴 No cross-posting between platforms.

Pricing

You can contact Brandwatch directly to request a customized pricing quote through their website.

3. Sprinklr

Sprinklr is an AI-powered customer experience platform that helps businesses manage social media, marketing, service, and content from one place.

It combines listening, engagement, and analytics to deliver seamless brand experiences across digital channels.

Key features

• Unified social media management: Control and organize activities across multiple digital and social channels from one platform, with flexibility to add new ones.
• AI-powered automation and insights: Automates routine tasks, delivers real-time recommendations, sentiment analysis, and advanced generative AI capabilities.
• Enterprise-grade governance: Offers approval workflows, governance rules, and AI moderation to keep all content compliant and on-brand.

Pros & Cons

🟢 Wide channel coverage with customizable workflows.

🟢 Strong AI tools that boost productivity and insights.

🔴 Expensive pricing for smaller businesses.

🔴 Steep learning curve for new users.

Pricing

You can reach out to Sprinklr’s sales team through their website to get a personalized pricing quote.

4. SocialBee

SocialBee is a social media management platform that helps businesses and creators schedule, publish, and analyze content across multiple channels.

It combines content creation tools, automation, and analytics to simplify the management and growth of social media presence.

Key features

• AI-powered content and caption generation: Creates post ideas, engaging captions, and matches images with the help of the Copilot assistant.
• Customizable visual and hashtag generation: Produces AI-generated images and suggests relevant hashtags to tailor content for different audiences.
• AI-assisted content planning and strategy: Helps build content strategies, plan campaigns, and optimize posting schedules with an organized calendar.

Pros & Cons

🟢 Simple interface with AI content generation.

🟢 Reliable scheduling and recycling features.

🔴 No inbox or monitoring tools.

🔴 Limited team and user capacity.

Pricing

SocialBee offers plans starting at $24 per month for individuals, scaling up to $374 per month for agencies managing multiple profiles and workspaces.

5. Buffer

Buffer is a social media management tool that helps users create, schedule, and publish content across multiple platforms.

It also offers an AI assistant and calendar tools to simplify content planning.

Key features

• Publishing and scheduling: Plan, schedule, and auto-publish posts across multiple platforms with calendar and queue views.
• Content creation and organization: Generate and optimize posts with AI, repurpose content, and import from tools like Canva and Dropbox.
• Team collaboration: Add unlimited collaborators, assign roles, and streamline content approval workflows.

Pros & Cons

🟢 Simple, beginner-friendly interface.

🟢 Affordable pricing with free and scalable paid plans.

🔴 Limited engagement tools outside Facebook and Instagram.

🔴 Pricing and features are subject to change over time.

Pricing

Buffer’s pricing starts with a free plan and scales based on the number of channels you connect, with paid plans beginning at $5 per month per channel.

6. Predis

Predis is an AI platform that helps brands and creators make ads, UGC-style videos, and social media content with built-in scheduling and publishing.

It also generates visuals, captions, hashtags, and competitor insights to simplify content marketing.

Key features

• AI-powered ad and content creation: Generate ad creatives, UGC videos, social posts, captions, headlines, and hashtags automatically from simple text prompts.
• Multi-format ad support: Create static images, videos, animated ads, and carousels optimized for platforms like Instagram, TikTok, Facebook, and LinkedIn.
• Brand customization and asset management: Apply logos, fonts, colors, and themes to maintain a consistent on-brand look, with support for custom templates and assets.

Pros & Cons

🟢 Automates ad and content creation to save time.

🟢 Beginner-friendly interface for all skill levels.

🔴 Requires time to master advanced AI features.

🔴 Premium pricing may be high for very small teams.

Pricing

Predis.ai offers a free plan with limited credits, while paid plans start at $23 per month and go up to $212 for enterprise, with unlimited generations and advanced publishing features.

7. Flick

Flick is an AI-powered social media platform that offers hashtag research, scheduling, analytics, and content creation tools.

It helps creators and brands optimize and manage posts across various channels, including Instagram, TikTok, Facebook, and LinkedIn.

Key features

• AI hashtag and caption generation: Get tailored hashtag and caption suggestions to improve reach and engagement.
• Content scheduling and automation: Plan posts across major platforms with smart timing recommendations and a visual calendar.
• Detailed analytics and insights: Track performance, hashtag rankings, engagement, and audience growth.

Pros & Cons

🟢 Excellent Instagram hashtag optimization.

🟢 AI tools make content creation and scheduling simple.

🔴 Limited features outside Instagram.

🔴 Support and competitor analysis could be stronger.

Pricing

Flick Social offers plans starting at £11 per month, with pricing based on the number of social profiles and users you need.

8. SocialPilot

SocialPilot is a social media management platform that helps businesses and agencies schedule posts, track performance, and manage multiple accounts in one place.

It also offers collaboration tools, client approvals, and white-label reporting to streamline workflows.

Key features

• Content calendar and bulk scheduling: Plan and organize posts with bulk scheduling for multiple posts via CSV uploads.
• AI Pilot: Generate captions, hashtags, and content ideas using AI to speed up content creation.
• Social media inbox and engagement: Manage comments, messages, and reviews across platforms in one inbox with automation options.

Pros & Cons

🟢 Cost-effective pricing with strong functionality for agencies and brands.

🟢 Responsive customer support via phone, email, chat, and app.

🔴 Interface can feel less intuitive for first-time users.

🔴 Limited advanced listening and monitoring compared to enterprise platforms.

Pricing

SocialPilot pricing starts at $25.50 per month for individuals, with higher-tier plans for teams and agencies up to $170 per month when billed annually.

9. Hootsuite

Hootsuite is a social media management platform that combines scheduling, content creation, analytics, and social listening into one user-friendly dashboard.

It also features an AI assistant (OwlyGPT) to help generate posts, analyze performance, and guide content strategy based on real-time trends.

Key features

• Social media scheduling and publishing: Plan, schedule, and publish posts across platforms with a visual calendar, bulk uploads, and Canva integration.
• OwlyGPT AI content assistant: Generate captions, hashtags, scripts, and creative briefs powered by real-time social data.
• Unified social inbox and engagement: Manage DMs and comments in one place with routing, saved replies, and collaboration tools.

Pros & Cons

🟢 Wide integrations and strong social channel coverage.

🟢 Advanced AI tools that boost content creation and insights.

🔴 Complex interface with a learning curve.

🔴 Limited LinkedIn previews and occasional gaps in analytics.

Pricing

Hootsuite’s pricing starts at $99 per month per user, with higher-tier plans offering advanced features and custom enterprise options.

10. FeedHive

FeedHive is an AI‑powered social media management platform that helps creators and businesses schedule, automate, and optimize posts across multiple networks.

It combines visual content planning, AI writing assistance, analytics, and a social inbox into one intuitive dashboard.

Key features

• AI writing assistant: Generate post ideas, improve content, and create engaging captions to beat writer’s block.
• Social media scheduling and automation: Cross-post with one click, schedule smartly based on audience activity, and automate follow-up comments.
• Social inbox and engagement: Manage comments, replies, and mentions from multiple platforms in one dashboard.

Pros & Cons

🟢 Intuitive interface that makes scheduling easy.

🟢 Strong AI features for content optimization and hashtags.

🔴 Limited competitor analysis and support features.

🔴 Lower brand visibility than established tools.

Pricing

FeedHive’s pricing starts at €19 per month, with plans that scale based on the number of social media platforms, workspaces, and features required.

Confused about which AI platform to use for content creation? Start here

The right AI tool depends on what you need most from your social media strategy.

Each platform in this list excels in different areas, making it easier to find the one that fits your workflow.

For social listening and competitor insights, Brandwatch and Sprinklr provide deep analytics and audience tracking.

If you’re focused on simple scheduling and publishing, Buffer and SocialBee keep things accessible for small teams.

For AI-driven content and ad creatives, Predis and Flick stand out with automation and Instagram-focused growth features.

Teams that need affordable, client-ready management may prefer SocialPilot or FeedHive, while larger brands often rely on Hootsuite for its integrations and advanced AI support.

But if you want an all-in-one solution that covers content creation, ad campaigns, and engagement, Solara AI takes the lead.

As the first-ever AI marketing agency, we produce content, run ads, engage followers, and adapt to your brand, helping you grow without the complexity of managing multiple tools.

Ready to simplify your social media marketing and achieve better results with less effort?

Start your free trial with Solara AI today and let it handle content creation, ads, and engagement while you stay focused on growing your business.