8 Best AI Marketing Tools for Smarter Campaigns [Comparison]

The best marketers are as efficient as they are creative. They know that timing, data, and execution matter as much as the idea itself. That’s where the right tools come in.

Today’s top-performing marketing teams use AI to plan campaigns, write content that converts, and track results in real time. Studies show that teams using AI marketing tools report 20–30% higher ROI and better audience insights.

To help you decide which tools to use, we’ve highlighted the best AI marketing tools that can simplify your work and make every campaign more effective from start to finish.

Key Takeaways

• Automate the routine.
  AI marketing tools handle repetitive tasks, allowing your team to stay focused on strategy.
• Let data guide decisions.
  Every campaign insight helps refine what comes next, improving targeting and creative impact over time.
• Keep your message consistent.
  Smart automation ensures your brand voice stays steady across every channel, even as you scale.
• Choose tools that fit your workflow.
  The best platform is the one that saves you time without creating more work to manage.
• Use Solara to bring it all together.
  From video creation to SEO and campaign automation, Solara manages your marketing as one connected system that keeps learning and improving.

Best AI Marketing Tools Every Marketer Should Consider for Smarter Campaigns

Before going into details, here’s a quick look at the top AI marketing tools you should know.

1. Solara AI: Your All-in-One Autonomous Marketing Partner

Solara AI is your AI marketing agency within one platform. It plans campaigns, creates high-performing content, manages ads, and even handles customer engagement, all while learning and improving from every result.

What makes Solara different is that it doesn’t stop at automation. It connects every part of your marketing system into one intelligent workflow that runs continuously.

Key Features

• Instant brand setup: Solara studies your site and competitors to build marketing strategies that fit your goals.
• Autonomous content engine: Generates blog posts, emails, and short-form videos, including UGC ads, that feel authentic and match your brand’s style.
• Custom avatar presenter: Turns you or your brand ambassador into a lifelike digital spokesperson without filming or editing.
• Ad campaign automation: Launches and optimizes paid campaigns across platforms using real-time performance data.
• SEO-driven website builder: Creates optimized pages designed to attract, rank, and convert with minimal input.
• Performance loop: Continuously analyzes clicks, conversions, and engagement to improve future results.

Pros

• Integrates creation, publishing, and analytics in one workspace
• Produces human-like videos that build trust and engagement
• Automates performance improvements using real-time data
• Helps small teams manage multiple channels efficiently

Cons

• Lacks advanced cinematic video customisation
• Offers limited third-party integrations 

Pricing

Solara AI offers flexible plans starting at $39/month. Advanced automation and ad management features are available from $89/month and up, depending on your goals.

2. Adobe Marketo Engage: Enterprise-Grade Automation for Multi-Channel Growth

Adobe Marketo Engage is a full marketing automation tool built for teams that run complex, multi-touch campaigns across email, web, paid channels, and events. It centralizes audience data, scoring, orchestration, and attribution so you can execute across channels with precision.

Key Features

• Journey orchestration: Creation of automated, behavior-triggered workflows across email, web, ads, and events.
• Predictive lead scoring: Evaluation of leads and accounts based on engagement, fit, and buying intent.
• Dynamic personalization: Delivery of tailored content and offers that adapt to each audience segment in real time.
• Account-based marketing tools: Alignment of sales and marketing efforts with account-level targeting and reporting.
• Web personalization: Customization of website experiences using visitor data and campaign context.
• Native integrations: Connection to Adobe Experience Cloud, Salesforce, and other enterprise systems for seamless data flow.

Pros

• Handles large-scale, complex campaigns across multiple channels
• Provides powerful lead scoring and segmentation for better targeting
• Delivers accurate attribution and ROI reporting for revenue insight
• Supports collaboration between marketing and sales through shared visibility

Cons

• Requires significant setup and onboarding for new teams
• Demands consistent management to maintain data quality and workflows
• Costs more than lightweight automation tools, making it better suited for enterprise budgets

Pricing

Marketo Engage offers custom pricing based on location, contact database size, required features, and support levels. 

3. HubSpot Marketing Hub: Smarter Automation for Growing Brands

HubSpot Marketing Hub makes it easier to run campaigns that connect with your audience. It brings automation, CRM, and AI under one roof so you can plan, launch, and measure everything at once. 

Key Features

• AI writing tools: Generate email subject lines, blog ideas, and ad copy in seconds.
• Automated workflows: Send follow-ups, segment leads, and trigger campaigns based on real activity.
• Predictive insights: Spot high-quality leads and winning campaigns using machine learning.
• Performance optimization: Get smart suggestions to improve open rates, clicks, and conversions.
• Cross-channel management: Run email, ads, and social campaigns from one clean dashboard.
• CRM connection: Sync sales and marketing data for smoother handoffs and more accurate reporting.
• Custom dashboards: Track KPIs and performance trends with AI-powered insights.

Pros

• Makes automation simple enough for small teams but powerful enough to scale
• Uses AI to improve copy, targeting, and engagement in real time
• Connects marketing and sales so teams always work with the same data
• Grows with your business through modular plans and integrations

Cons

• Limits deep customization in complex enterprise setups
• Raises costs as contact lists and workflows expand
• Depends on integrations for advanced personalization

Pricing

Plans start at $800 per month for three seats, with additional seats costing $45/month.

4. ActiveCampaign: Personalized Automation That Learns From Every Interaction

ActiveCampaign helps businesses turn customer data into meaningful conversations. It’s built around the idea that smarter automation should feel personal. The platform blends email marketing, CRM, and AI-powered insights to help you create campaigns that adapt to how each person behaves, clicks, or buys.

Key Features

• Behavior-based automation: Trigger emails, messages, or workflows based on user actions like site visits or purchases.
• AI content and send-time optimization: Predict the best content and timing for every message to boost engagement.
• Customer journey mapping: Visualize the full path from first touch to conversion and adjust it in real time.
• Lead scoring and segmentation: Use machine learning to identify high-value leads and group them by interest or intent.
• Multi-channel automation: Manage email, WhatsApp, and site messages from one connected workspace.
• CRM and sales automation: Sync marketing with sales pipelines to track every deal from lead to close.
• Performance insights: Get actionable data on campaign ROI, conversions, and customer retention.

Pros

• Delivers deeply personalized marketing with minimal manual setup
• Combines CRM, email, and automation in a single dashboard
• Adapts campaigns automatically as customer behavior changes
• Supports teams of all sizes with scalable automation features

Cons

• Adds complexity as workflows grow larger
• Requires onboarding time to unlock full automation potential
• Charges more for higher contact volumes and advanced features

Pricing

ActiveCampaign’s pricing varies based on contact volume and selected channels (Email, WhatsApp, or both). For 1,000 email contacts, for instance, plans start at $15 per month for the Starter tier, billed annually. 

5. Customer.io: Data-Driven Automation Built for Precision Marketing

Customer.io helps teams create smarter, behavior-based marketing without needing a developer. It’s designed for businesses that want full control over their customer journeys, combining automation, segmentation, and AI insights to deliver the right message at exactly the right time.

Key Features

• Event-triggered workflows: Send messages based on real-time user actions, like sign-ups, purchases, or churn signals.
• AI content generation: Write email and push notification copy with built-in AI writing assistance.
• Dynamic segmentation: Group audiences automatically using behavioral, demographic, or predictive data.
• A/B testing and optimization: Test subject lines, visuals, and timing to improve conversion rates.
• Multi-channel delivery: Send campaigns through email, SMS, in-app messages, or web push notifications.
• Visual campaign builder: Map and edit complex automation flows without coding.

Pros

• Supports complex, data-rich campaigns with ease
• Enables precise targeting using advanced segmentation tools
• Integrates smoothly with most data platforms and CRMs
• Improves engagement through behavior-based messaging

Cons

• Demands setup time for advanced automations
• Requires technical knowledge to fully use data integrations
• Costs more as contact and event volume increase

Pricing

Customer.io starts at $100 per month for the Essentials plan, which includes email automation and analytics. Premium and Enterprise plans add AI optimization, advanced data pipelines, and priority support for growing teams.

6. Smartly.io: Performance Automation for Creative and Paid Campaigns

Smartly.io helps brands manage, scale, and optimize paid social and video campaigns through automation that feels built for creative teams. It’s used by marketing departments and agencies that need to produce large volumes of high-quality ads. 

Smartly.io combines AI-driven creative testing with automated campaign management to turn ideas into performance-ready ads faster.

Key Features

• Creative automation: Generate and resize ad variations instantly for different platforms and audiences.
• AI performance optimization: Automatically pause, scale, or update ads based on live performance metrics.
• Cross-platform campaign management: Manage and synchronize campaigns across Meta, TikTok, and YouTube
• Dynamic templates: Customize ad visuals and copy in bulk without manual edits.
• Collaborative creative tools: Streamline feedback between design and media teams.
• Automated A/B testing: Continuously test ad visuals, copy, and targeting to maximize ROI.
• Real-time analytics: Access unified dashboards to monitor performance across all paid channels.

Pros

• Simplifies large-scale ad creation and management
• Improves campaign performance through real-time optimization
• Eliminates repetitive manual work in ad production

Cons

• Requires high ad spend to see full value
• Limits creative freedom within some automation templates
• Costs more than most SMB-focused platforms

Pricing

Smartly.io uses custom pricing based on ad spend and campaign volume. 

7. Systeme.io: All-in-One Marketing Automation for Small Businesses

Systeme.io is a practical AI-assisted marketing tool built for entrepreneurs and small teams who want to run their entire business from one place. It simplifies everything, from email marketing to sales funnels, giving you more time to do non-repetitive tasks.

Key Features

• Email automation: Build and schedule campaigns that nurture leads automatically.
• Sales funnel builder: Create landing pages and conversion funnels with a drag-and-drop editor.
• AI copy assistant: Generate headlines, email content, and CTAs tailored to your offers.
• Marketing workflows: Automate repetitive tasks like tagging leads, sending follow-ups, and assigning deals.
• Affiliate program management: Track commissions and recruit affiliates directly from your dashboard.
• Course and membership hosting: Sell digital products, online courses, and gated content without extra integrations.
• Analytics dashboard: Monitor signups, conversions, and revenue performance in real time.

Pros

• Simplifies funnel and campaign setup for beginners
• Automates marketing and sales tasks that would otherwise require multiple apps
• Supports content creators, coaches, and small eCommerce brands effectively

Cons

• Lacks advanced analytics compared to enterprise tools
• Offers limited design customization for experienced marketers
• Depends on third-party AI for advanced automation

Pricing

Systeme.io offers a free plan with basic features, including up to 2,000 contacts and unlimited emails. Paid plans start at $17 per month, unlocking automation workflows, custom domains, and advanced sales funnels.

8. Tidio: AI-Powered Customer Engagement for Small Businesses

Tidio combines live chat, chatbots, and AI automation in one platform designed for small businesses that want to boost sales and customer satisfaction without hiring extra staff. It helps you capture leads, answer questions instantly, and personalize customer experiences across your website and social media.

Key Features

• AI customer support assistant: Responds to FAQ, product questions, and order updates automatically.
• Live chat integration: Allows you to talk to visitors in real-time through your website, Messenger, or Instagram.
• Smart routing: Directs customer messages to the right agent or automation flow.
• Behavior tracking: Detects when users abandon carts or visit pricing pages, then triggers personalized offers.
• Multichannel communication: Centralizes all customer messages in one dashboard.
• Sales analytics: Tracks conversions and identifies top-performing chat flows.
• Custom chatbot builder: Allows you to create your own AI chatflows with simple drag-and-drop logic.
  

Pros

• Improves response times and customer satisfaction instantly
• Captures more leads through conversational automation
• Supports both live and automated customer engagement in one place

Cons

• Limits customization on lower-tier plans
• Depends on manual setup for advanced workflows
• Costs can increase with higher visitor volumes

Pricing

Tidio offers a free plan for up to 50 live conversations per month. Paid plans depend on your needs and the number of conversations.

Why Solara Works Best for Modern Marketing

Most AI marketing tools handle one thing well; maybe it’s video ad generation, ad management, or analytics. Solara pulls everything together so your content, ads, and data all work in sync. You set the direction once, and it keeps the engine running.

For example, if you upload a new product idea, Solara can create branded videos, post them across channels, track what performs best, and automatically tweak your next campaign. It works like a creative team that knows your voice, studies your results, and never slows down.

Here’s what makes it click:

• One space for everything: Videos, SEO, ads, and insights are all connected.
• Campaigns that keep learning: Solara improves with every post and metric.
• Brand consistency: It keeps your tone and visuals spot-on.
• Flexibility: You can take control when you want, or let Solara run things for you.

It’s marketing that runs smoothly in the background, without the endless logins and dashboards.

Try Solara for free and see how simple it feels when your marketing finally works as one.